AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's stats. For instance, between April 2014 and April 2015, video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits—folks who read AOL's content across multiple devices—grew 21 percent. While those figures are intriguing, the traffic isn't from users visiting AOL.com directly. Instead, they are finding video links in social feeds. With that in mind, each article and video is meant to live as a piece of stand-alone content. For example, headlines like "White House candidates struggle in cyber space" and pieces about Vine celebrities Jack and Jack are likely to be buzzy on social media and prompt users to click on an article. "We're doing a better job of publishing video across social platforms—there are plenty of people who aren't going to AOL as part of their daily routine," said Maureen Sullivan, president of AOL.com. "They may see some of our video content in their social stream, and then they find themselves in the AOL environment. It's almost like finding people through the side doors." Livestreaming added Buoyed by a partnership with NBCUniversal, announced during AOL's... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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Authors including 'The End of Illness' David B. Agus will be offering video classes through Simon & Schuster. Topics include health, self-help, and finance. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Simon & Schuster has launched a new series of online courses starring S&S authors, who will "expand on and complement" their published work in video tutorials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian
[ The Guardian | 2015-01-08 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Debut authors make up half of the latest WH Smith Richard and Judy Book Club titles, released this week. Four of the eight Spring Book Club picks are first-time novels, and include Waterstones Book of the Year The Miniaturist by Jessie Burton (Pan Macmillan), Miss Carter’s War by actress Sheila... Continue reading at The Bookseller
[ The Bookseller | 2015-01-01 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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I’m a nostalgic at heart. I have a hard time letting go of things. My wife would probably describe it as low-level hoarding. That may be true. Stashed throughout our apartment are an impressive array of retro sneakers, old hip-hop magazines, comic books, CDs, and stickers. It all harkens back a... Continue reading at Slate
[ Slate | 2014-12-30 00:00:00 UTC ]
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Author Jeffrey Stayton, whose first book is being published this February, recently sponsored a competition to select six independent bookstores as recipients of $250 grants. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-20 00:00:00 UTC ]
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Hodder & Stoughton has acquired two books by a debut novelist at auction. Francesca Best, commissioning editor at Hodder, bought world rights to My Everything and one other novel by Katie Marsh from Hannah Ferguson at the Hardman & Swainson Agency. My Everything is about Hannah, an... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Pan Macmillan has acquired a trilogy by a debut novelist. Senior commissioning editor Bella Pagan bought UK and Commonwealth rights to Sorcerer to the Crown and its two sequels by Zen Cho from Penguin US. Sorcerer to the Crown follows Zacharias Wythe, England's first African Sorcerer Royal, as... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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In a seven figure deal, Ecco has acquired world English rights to Cynthia D'Aprix Sweeney's debut novel, 'The Nest' about, as HC put it, a "wonderfully dysfunctional" family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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Mary Costello’s debut novel Academy Street (Canongate) has been voted the Bord Gáis Energy Book of the Year for 2014. The book was chosen via public vote from the list of category winners announced at the recent Bord Gáis Energy Irish Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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Sugg's debut book, 'Girl Online,' now holds the record for the highest sales in its first week for a new writer in the UK. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
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Founded in 2011 by Jill and Ron Tomich, Denver-based Slicebooks is a digital publishing platform that gives publishers the ability to “slice” their titles into smaller chunks and sell them by chapter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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