More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
News tagged with:
#magazine media
Facebook is making it easier for people in Germany to report fake news, but it might not be enough to convince publishers that it's willing to help turn the platform into a distribution channel for serious journalism. Publishers have been keen for more discussion with the platform about how to... Continue reading at Digiday
[ Digiday | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake-news crackdown
#distribution channel
Matt Hancock’s move follows week in which Donald Trump attacked CNN as ‘fake news’ for reporting on dossier on his Russia linksMinisters have summoned media bosses for talks on “accuracy” in journalism amid growing concern over the rise of fake news. Matt Hancock, the minister of state for... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#matt hancock
#news organisations
It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging time
#creating content
#venture capital
#diverse range
#alphabetical order
#bottom lines
Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking steps
#fake news
#limited test
Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news organizations
#product management
#months ahead
Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#unexpected places
#big publishers
Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#run ads
#place ads
#ad services
#ad network
#ad exchange
Facebook may have said that it's stepping up its fight against fake news in the past few weeks, but there are signs that it might have had a way to tackle this problem sooner. A recently published USPTO filing from 2015 reveals that Facebook has app... Continue reading at Engadget
[ Engadget | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age
[ Advertising Age | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hate speech
#executive chairman
Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lets readers
#issues surrounding
Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff
[ Stuff | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing concerns
#election day
#announced plans
#online advertising
Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising network
#announcement monday
The online reading subscription service is adding magazines to its suite of content offerings, which currently includes ebooks, digital documents and audiobooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content offerings
#includes ebooks
Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#live broadcasts
#ad campaign
#outer space
#public figures
#vast majority
As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#long-term strategy
French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#ad blocking
#tougher stance
#easy task
With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
More news stories like this |
MPA Next will cater to junior-level, non-editorial staffers with networking events, workshops, and more. The post MPA Creates Community for Emerging Magazine Professionals appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#networking events
News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york-based company
#projections compiled
#news online
#publishing industry