Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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ABA Winter Institute 2016: Conversations with Keynoters: Power Posing, with Amy Cuddy

Three years ago Amy Cuddy, a social psychologist and associate professor at the Harvard Business School, garnered a lot of attention for a TED Talk on body language and power posing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #body language #ted talk #associate professor


ABA Winter Institute 2016: Bookselling Peaking in Colorado

Denver is “a real boomtown right now,” says Len Vlahos, who with his wife, Kristen Gilligan, is the new owner of Tattered Cover Book Store, which has four branches in the greater Denver metropolitan area and three at Denver International Airport. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Kalmbach Moves into the Board Game Industry

Acquires Kentucky-based Rather Dashing Games to enter "new growth area in publishing." The post Kalmbach Moves into the Board Game Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-06 00:00:00 UTC ]
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Russian censors target children's books that break the mould

Publishing a children’s book in Russia is not a straightforward matter, as Anna Starobinets found when her detective stories set among woodland animals were deemed to be far too beastly for children I wrote my first children’s book, The Land of Good Girls, in 2009 for my then five-year-old... Continue reading at The Guardian

[ The Guardian | 2016-01-03 00:00:00 UTC ]
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Happy Holidays! Christmas Carols for the Book Industry

As our parting gift to you for 2015, Publishing Perspectives re-imagines several popular Christmas carols through the prism of the book business. The post Happy Holidays! Christmas Carols for the Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-21 00:00:00 UTC ]
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Slate Voice: “Two Kinds of Goodbyes”

In September 2015, book editor and novelist Jill Bialosky wrote “Two Kinds of Goodbyes,” an essay about tragically losing both her daughter and her son during two pregnancies. Exclusively for Slate Plus members, Bialosky reads “Two Kinds of Goodbyes” as a podcast. Continue reading at Slate

[ Slate | 2015-12-17 00:00:00 UTC ]
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Helping Teens Find Hope Amid the Hurt: PW Talks to Reggie Dabbs and John Driver

The co-authors of ‘Just Keep Breathing’ discuss how this collection of letters from real teens sheds light on the pain average teenagers experience and how parents, families, and educators can help. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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Tempered Growth in the Magazine Industry

New launches once again outweigh shutdowns, but the gap is narrowing significantly. The post Tempered Growth in the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-16 00:00:00 UTC ]
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Chicago Tribune Drops Printers Row Journal Print Edition

December 27 will mark the final appearance of the print section, which was launched with great fanfare as a 24-page weekly supplement in 2012. In addition to books reviews, it featured author interviews, essays, literary news and a weekly work o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-11 00:00:00 UTC ]
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'Huge, untracked shadow industry' in ebooks

Shrinking publisher market share in digital books has given the “illusion” of an ebook plateau, but there is a “huge, untracked shadow industry” of self-published titles growing faster, The FutureBook Conference has heard. Continue reading at The Bookseller

[ The Bookseller | 2015-12-09 00:00:00 UTC ]
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FutureBook: the view from other industries

What does publishing look like to those who have worked in other industries, asked FutureBook's panel session "Publishing Through A Looking Glass: A View from Outside"? Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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Industry should be 'less defensive' about diversity

Publishing should be as “demographically representative as possible” in a bid to tackle diversity, delegates to The Bookseller's Author Day conference have heard. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Guadalajara - a hugely enriching cultural and commercial event

Richard Mollet on the importance of the Guadalajara International Book Fair to British publishers. Continue reading at The Bookseller

[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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What Telcos Can Teach the Digital Ad Industry About Convergence

The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age

[ Advertising Age | 2015-11-23 00:00:00 UTC ]
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John Freeman on Transitioning from Critic to Literary Journal Entrepreneur

Writer and editor John Freeman discusses his transition from book criticism to editing Granta, and now, to launching his own journal, Freeman's. The post John Freeman on Transitioning from Critic to Literary Journal Entrepreneur appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-23 00:00:00 UTC ]
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Vlogger's crowd-sourced 'broken hearts' book to Century

Century, an imprint of Penguin Random House, is publishing a "unique" crowd-sourced book by British vlogger Will Darbyshire that aims to get to the heart of modern relationships, called This Modern Love. Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Booksellers crowned at RNA's inaugural industry awards

Bookseller Matthew Bates, TV scriptwriter Debbie Horsfield and a group of eight women, known as The Romaniacs, were all crowned the winners at the Romantic Novelists’ Association’s inaugural Industry Awards yesterday evening, recognising those who have contributed to the success and sales of... Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #romantic fiction #romantic novelists


Did Someone Say #BlackFriday? Facebook, Instagram Wrap Up Holiday Audiences for Ad Targeting

For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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SilverDell Bookshop closes but events arm expands

SilverDell Bookshop is to close after 15 years operating as a bookshop and ice cream store in Kirkham, Preston, but its owner Elaine Silverwood is set to continue as a freelance events organiser. Continue reading at The Bookseller

[ The Bookseller | 2015-11-16 00:00:00 UTC ]
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Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail experience #early december #mary poppins #wonderful world