Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
News tagged with: #newly released

Other news stories related to: "Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”"


Labour would 'aggressively' target Amazon and Google to pay fair tax

Labour’s shadow chancellor John McDonnell has said the party has “aggressive” plans to make corporations such as Amazon, Google Starbucks and Vodafone pay their “fair share of taxes”. In his first speech as shadow chancellor at the Labour Conference taking place in Brighton this week, McDonnell... Continue reading at The Bookseller

[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fair share #aggressive plans


With Digital Ads Shifting to HTML5, the Industry Now Has a New Set of Guidelines

The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek

[ AdWeek | 2015-09-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #features include #ad servers


iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian

[ The Guardian | 2015-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile adblocking #innovative companies #worth investigating #ad industry #ipad pro #apple doesn


Greg Iles and others on how literature, journalism renew Civil Rights-era cold cases

Iles, as part of a panel at the AJC Decatur Book Festival, talked about the contribution that authors and journalists have to make in reviving unsolved cases of murdered black men. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-09-16 00:00:00 UTC ]
More news stories like this |


Four Risk Factors Facing the Comics Industry in 2015

While comics and graphic novel sales remain strong, several risk factors could threaten how the direct market works, and the industry is still learning to cope with them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #comics industry


Twitter publishes targets for a 'more diverse' workforce in 2016

Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian

[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #leadership roles #african american


Self-Publishing Is Good for You … and Authors and the Book Industry

The real beneficiary of the DIY book boom is the publishing industry itself. The post Self-Publishing Is Good for You … and Authors and the Book Industry appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #book industry #post self-publishing


The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
More news stories like this |


Publishing industry's 'Super Thursday' to see more than 500 books published

Thursday in October heralds book industry’s major assault on the Christmas marketThe nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.Or it might... Continue reading at The Guardian

[ The Guardian | 2015-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pop star #chris evans #top gear #sue perkins #hugh fearnley-whittingstall


Huynh Thi appointed as Foyles sales and events hire manager

Foyles has appointed Kim Huynh Thi as its first full time sales and events hire manager.     As part of the Foyles Events team, she will report to both Andy Quinn, head of Events at Foyles and Richard Shaw, manager of Leafi Café at Foyles.   Huynh Thi’s new role will be to organise and... Continue reading at The Bookseller

[ The Bookseller | 2015-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #previously worked


Tickets for Waterstones Pratchett event sell out fast

Tickets for Waterstones Piccadilly’s midnight opening for the launch of Terry Pratchett’s final Discworld novel The Shepherd’s Crown have sold out, only hours after going on sale.   Continue reading at The Bookseller

[ The Bookseller | 2015-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #final discworld #terry pratchett #midnight opening #waterstones piccadilly


Industry Stocks: July Performances

The Publishers Weekly Stock Index jumped 14.2% in July with the gain due entirely to the phenomenal performance of Amazon’s shares which added more than $100 in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry stocks


Can We Stop Pretending The Publishing Industry Is Fair Now?

Book publishing is an absolute meritocracy, if you disregard all the deeply ingrained misogyny and racism. Wait ... Continue reading at HuffPost

[ HuffPost | 2015-08-06 13:54:21 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #book publishing


Library Journal Publisher Ian Singer to Step Down

Media Source CEO, Randy Asmo will serve as interim publisher while a search is conducted for Singer's replacement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
More news stories like this |


Candace Cameron Bure’s ‘Dancing with the Stars’ Memoir Arrives Amid Actress’ TV Comeback

'Dancing Through Life' chronicles Candace Cameron Bure's experience on 'Dancing with the Stars' while the actress explores her Christian faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian faith


America’s Next Slate Writer

Hello, Slate Plus members! I’m writing this on my first day as a Slate senior editor. (Readers of the Slate Book Review might know me from the essays I’ve been writing about children’s books.) I’ve joined the magazine to focus on Slate Plus content—everything from the Slate Academy podcasts... Continue reading at Slate

[ Slate | 2015-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ve joined


Belt Publishing Celebrates the Industrial Midwest

Launched in 2012 in Cleveland, Belt Publishing has evolved into an indie press dedicated to chronicling the cities of America's industrial Midwest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #belt publishing #industrial midwest


Training for author events in schools

In regards to the current debate on whether authors should be paid for events in schools, the question, of course, is not should children’s authors and illustrators be paid a fee? Of course they should. In the words of a school librarian, quoted in this week’s Times Educational Supplement: “You... Continue reading at The Bookseller

[ The Bookseller | 2015-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #school librarian #author events


Amid Polish Bookstore Decline, Help for Small Bookstores

Poland is dominated by two major bookselling chains, but the city of Krakow is offering support to small, indie booksellers to preserve cultural heritage. The post Amid Polish Bookstore Decline, Help for Small Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie booksellers


National Journal Magazine to Cease Publication By Year’s End

Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cease publication