Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
News tagged with: #newly released

Other news stories related to: "Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”"


Slate Doubles Down on Podcasts

There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase. In late... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brand advertising #media company


Creative industry traineeships in Scotland

Creative Scotland is providing £100,000 funding to support 10 full-time, year-long traineeships across the creative industries. The programme aims to support the employment prospects for people aged 20-30 who are interested in developing a career in the arts and culture industries. It will... Continue reading at The Bookseller

[ The Bookseller | 2015-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #creative industries #creative scotland


Why some UK publishers are investing in events spaces

It's one thing to run a few conferences, but another for a publisher to establish its own dedicated events space. Condé Nast U.K. has invested millions in a multipurpose venue which houses its fashion college and outside events. Hearst U.K. has public kitchens and product testing facilities for... Continue reading at Digiday

[ Digiday | 2015-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public space #uk publishers


ISIS burns Mosul library: Why terrorists target books

UNESCO has called the destruction of libraries and books in Mosul 'one of the most devastating acts of destruction of library collections in human history.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #human history #library collections


Redmayne: Far East tech players could 'disrupt' industry

HarperCollins c.e.o. Charlie Redmayne has told the Scottish Book Trade conference that Amazon's focus on driving up margins will be "a particular challenge for publishers this year", but that major Asian players such as AliBaba and TenCent could be on their way to disrupt "the great disruptor". Continue reading at The Bookseller

[ The Bookseller | 2015-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #charlie redmayne


Booksellers Celebrate 10 Years of Winter Institute

For some booksellers attending Winter Institute, the fist pumps began before their planes even touched down in Asheville, N.C. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #winter institute


Charing Cross Road events for Big Green Bookshop

The Big Green Bookshop is set to hold events at The Old Café – in the former Foyles Charing Cross Road – in an “exciting new partnership.” The Old Café in Foyles’ former home was always a popular venue with literary folk and is still operating after the bookseller moved its flagship store down... Continue reading at The Bookseller

[ The Bookseller | 2015-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wood green #flagship store #literary folk #hold events


Nature journals introduce 'double-blind' review

Science journal Nature and the stable of 17 Nature Research Journals are all to offer the system of peer review known as "double-blind" for article submissions from March, following a trial of the system with two of the journals. Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #peer review


David Carr Pulled No Punches on Native Ads, Journalism and Media

David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paper reported #native ads


ALA Midwinter 2015: Amid Winter Storms, ALA Attendance Dips

In all, 10,637attended, the lowest attendance since 2012, when 9,929 gathered in Dallas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
More news stories like this |


MPA’s AMMC Looks to Redefine the Magazine Industry

Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine industry


VIDEO: New book 'a major literary event'

Harper Lee, the author of To Kill a Mockingbird, will publish a sequel called Go Set a Watchman. Continue reading at BBC News

[ BBC News | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harper lee


Does ‘Magazine Media’ Actually Redefine The Industry?

The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine media


France overhauls its book industry subsidies

The French culture ministry’s National Book Centre (Centre National du Livre, CNL) will overhaul its system of financial support for the book industry in order to simplify and update it. The reform, which was approved by the CNL’s board last week, reduces the number of interest-free loans and... Continue reading at The Bookseller

[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #interest-free loans #book industry #financial support


How Data Is Accelerating the Publishing Industry

By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive

[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing executive #denis wilson #publishing industry


Billion dollar hair industry title to Oneworld

Oneworld has bought a book looking at the “expanding billion dollar industry” of hair. Senior commissioning editor Sam Carter acquired world rights to Entanglement: The Secret Lives of Hair by Emma Tarlo, Professor of Anthropology at Goldsmiths, from Emily Sweet Associates. The book “recounts... Continue reading at The Bookseller

[ The Bookseller | 2015-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distant lands #original owners #secret lives


ABA Winter Institute 2015: A Growing State Offers Growing Opportunities For Booksellers

The book business is strong in North Carolina as booksellers in the Tar Heel State come out of the economic downturn that wreaked havoc across the nation starting in 2008. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #economic downturn #north carolina #book business


ABA Winter Institute 2015: The First 10 Years

When the American Booksellers Association first tested the concept of a post-holiday educational conference a decade ago, it wasn’t necessarily a sure thing that booksellers would come. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #decade ago


ABA Winter Institute 2015: Conversations with Keynoters

Winter Institute offers many ways for booksellers to interact with authors, with dozens participating in Tuesday evening’s author reception and Wednesday’s closing event with writers from small presses and university presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #university presses #small presses #author reception #tuesday evening


ABA Winter Institute 2015: Authors and Books to Watch For at WI 10

More than 80 writers will participate in the Tuesday and Wednesday evening author receptions (February 10 and 11). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this |