Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers, a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
News tagged with: #newly released #farm journal

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How Unilever Joined GQ to Put Axe and Dove Next to Target Menswear

Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age

[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Upcoming Comics Events: 9/1–9/7

'Shoplifter' Launch Party in Toronto, ON; 'Irwin: A New York Story' Screening in New York, NY; Gary Panter Exhibition Opening Reception in New York, NY; Cincy Comicon in Covignton, KY; Helsinki Comics Festival in Helsinki, Finland; Baltimore Comic-Con in Baltimore, MD. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-01 00:00:00 UTC ]
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More industry figures speak out on Scotland referendum

More prominent individuals from Scotland's book trade – including BookSource m.d.... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Upcoming Comics Events: 8/25–8/31

Wayward Launch Party in Toronto, ON; Jack Kirby Birthday Celebration and Beer in Clifton Park, NY; Fan Expo Canada in Toronto, ON; Safari Festival in London, U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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David Gregory slated to write a book about Judaism and his 'spiritual journey'

Gregory's book will be released sometime in 2015, according to publisher Simon & Schuster. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
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Upcoming Comics Events: 8/18–8/24

Bryan Lee O'Malley in Dublin, Ireland; Wizard World Chicago in Rosemont, IL; Star Wars Signing in Manhattan Beach, CA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Great British Book Shop hosts Kidby BookBench event

Illustrator Paul Kidby will be giving away copies of a print showing his design for one of London... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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Company magazine to go digital-only amid falling sales

Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
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Upcoming Comics Events: 8/11-7/17

Jeff Lemire and Ray Fawkes in Toronto, ON; COMICA Festival Weekend in London, U.K.; Connecticut ComiCONN in Bridgeport, CT; Ed Piskor in Brooklyn, NY. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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Quantcast Links Web and Mobile App Data for Ad Targeting

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek

[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Upcoming Comics Events: 8/4–8/10

Bendis, Fraction, DeConnick Signing in Portland, OR; The Wrenchies Release Party in Portland, OR; Boston Comic Con in Boston, MA; Jim Woodring in Seattle, WA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
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Industry Stocks: July Performers

With a large decline on the last day of the month, the Dow Jones Industrial Average fell 1.6% in July, and the overall market weakness contributed to a 3.6% decline for the Publishers Weekly Stock Index. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Fresh Crop of Magazine Launches Points to an Evolving Industry

T he magazine industry has faced its fair share of hardships in recent years. The demise of Source Interlink has left newsstand inventory sparse and publishers reeling. The monetization of digital content remains enduringly elusive. And all... Continue reading at Publishing Executive

[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Contently Launches A Nonprofit Arm To Do Investigative Journalism

In the new era of digital media, everyone&rsquo;s a publisher &mdash; celebrities, nobodies, spy agencies, house plants and, especially, brands. Building &ldquo;the plumbing&rdquo; for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
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Amid Crisis, Greece Tries to Keep Thessaloniki Book Fair Alive

Evangelia Avloniti reports on the on struggle to sustain the Thessaloniki Book Fair, a vital connection between Greek publishers and the rest of the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-30 00:00:00 UTC ]
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VenueBook's special event today: Seed funding

The industry of business events is a veritable growth machine, with publishers, service providers and just about everybody else seeing live get-togethers as moneymakers and can't-miss marketing vehicles. But the details of event planning can be an analogue mess, and a web software startup... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-29 00:00:00 UTC ]
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Why One Event Is Doing Away With Exhibitors

Light Reading, a b-to-b publisher and event producer in the telecommunications market, tried something new with the launch of its Big Telecom Event (BTE) last month: they got rid of exhibitors. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-25 00:00:00 UTC ]
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Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
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