Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Upcoming Comics Events: 7/20-7/26

J.H. WIlliams III in Merced, CA; Corinne Mucha in Chicago, IL; Comic-Con International: San Diego, CA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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George R R Martin and Robin Hobb event

George R R Martin and Robin Hobb will spend an evening discussing their works with fans in an... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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Simon & Schuster negotiating with Amazon amid Hachette feud

The publisher is reportedly in talks with the e-commerce giant, sparking speculation as to what the negotiations are about. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-18 00:00:00 UTC ]
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Upcoming Comics Events: 7/14-7/20

John Romita, Jr. in New York, NY; Bryan Lee O'Malley in Portland, OR; The International Graphic Novel and Comics Conference in London, U.K.; Steve Lafler in San Francisco, CA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Live event to mark final Skulduggery book

HarperCollins Children’s Books is celebrating the publication of the final Skulduggery... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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Amid Hachette dispute, Amazon appeals to authors

Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-07-09 00:00:00 UTC ]
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Amid Hachette fight, Amazon appeals to authors

Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #appeal directly #digital book #amazon appeals


Upcoming Comics Events: 7/7-7/13

Drawing Party with Telgemeier & Roman in Astoria, NY; Mike Richardson in Beaverton, OR; Eleanor Davis and Esther Pearl Watson in Seattle, WA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Theatre events for Graham Norton memoir

Hodder & Stoughton has announced a theatre tour to support TV host Graham Norton's... Continue reading at The Bookseller

[ The Bookseller | 2014-07-03 00:00:00 UTC ]
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Upcoming Comics Events: 6/30-7/6

Florida Supercon in Miami, FL; Mike Mignola in Manhattan Beach, CA; Ed Brubaker in Los Angeles, CA; Matt Smith in Cambridge, MA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Lincoln Targets Millennials With 'Dream Ride'

Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek

[ AdWeek | 2014-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #promoted tweets #sponsored posts #video shows #growing family


Industry Sales Flat in 2013; Trade Dropped 2.3%

Industry sales were just about flat in 2013, falling by less than 1%, to $27.01 billion, from $27.12 billion in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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Paper Industry Stabilizes

  The paper industry is stabilizing in the face of downward pressures, but things are more uncertain for the sectors serving the magazine market. As a whole, U.S. paper companies have seen sustained growth since 2009, with revenue slowly approaching where it had been before the recession. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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New Amazon terms amount to 'assisted suicide' for book industry, experts claim

Report says publishers under heavy pressure to make damaging concessions including giving online retailer rights to print on demandBritish authors have condemned as "deeply worrying" reports that Amazon is now pressing for improved terms from publishers in the UK, as its showdown with Hachette... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lower price #deeply worrying #book industry


Upcoming Comics Events: 6/23-6/29

Tamaki, Moynihan, Kim Signing in Los Angeles, CA; "Truth Is Fragmentary" Launch in Brooklyn, NY; Comics & Medicine Conference in Baltimore, MD; "Dead Boy Detectives" Launch Party in London, U.K.; Albuquerque Comic Expo in Albuquerque, NM Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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ReedPop's Special Edition Debuts on Crowded Three-Show Weekend

On a weekend that saw three regional comics-themed shows, ReedPop launched Special Edition, a new, smaller comics show that is an "event concept" and is likely to be used as model for launching smaller comics shows around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Industry gears up for The Great Bookshop Debate

Authors want both online and bricks and mortar retailers to thrive, Louise Doughty has said.... Continue reading at The Bookseller

[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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Arkansas Alt Weekly's Food & Farm Niche

No one’s accusing Arkansas Food & Farm, the latest content play from the nearly 40-year-old indie outlet Arkansas Times, of not having a target audience. Rebekah Hardin, associate publisher of Food & Farm, calls the magazine a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-17 00:00:00 UTC ]
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Upcoming Comics Events: 6/16-6/22

"(Super)Hero with 1,000 Faces" in London, U.K.; HeroesCon 2014 in Charlotte, NC; Amazing Las Vegas Comic Convention in Las Vegas, NV; "Stripped" Screening in Santa Rosa, CA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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