Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers, a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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The publisher is reportedly in talks with the e-commerce giant, sparking speculation as to what the negotiations are about. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-18 00:00:00 UTC ]
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John Romita, Jr. in New York, NY; Bryan Lee O'Malley in Portland, OR; The International Graphic Novel and Comics Conference in London, U.K.; Steve Lafler in San Francisco, CA Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-07-09 00:00:00 UTC ]
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Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-07-09 00:00:00 UTC ]
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HarperCollins Children’s Books is celebrating the publication of the final Skulduggery... Continue reading at The Bookseller
[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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Drawing Party with Telgemeier & Roman in Astoria, NY; Mike Richardson in Beaverton, OR; Eleanor Davis and Esther Pearl Watson in Seattle, WA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Hodder & Stoughton has announced a theatre tour to support TV host Graham Norton's... Continue reading at The Bookseller
[ The Bookseller | 2014-07-03 00:00:00 UTC ]
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The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But few companies applied the concept as literally as Johnson & Johnson with its BabyCenter website, which actually... Continue reading at AdWeek
[ AdWeek | 2014-07-01 00:00:00 UTC ]
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Florida Supercon in Miami, FL; Mike Mignola in Manhattan Beach, CA; Ed Brubaker in Los Angeles, CA; Matt Smith in Cambridge, MA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek
[ AdWeek | 2014-06-28 00:00:00 UTC ]
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The paper industry is stabilizing in the face of downward pressures, but things are more uncertain for the sectors serving the magazine market. As a whole, U.S. paper companies have seen sustained growth since 2009, with revenue slowly approaching where it had been before the recession. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Industry sales were just about flat in 2013, falling by less than 1%, to $27.01 billion, from $27.12 billion in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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Report says publishers under heavy pressure to make damaging concessions including giving online retailer rights to print on demandBritish authors have condemned as "deeply worrying" reports that Amazon is now pressing for improved terms from publishers in the UK, as its showdown with Hachette... Continue reading at The Guardian
[ The Guardian | 2014-06-25 00:00:00 UTC ]
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Tamaki, Moynihan, Kim Signing in Los Angeles, CA; "Truth Is Fragmentary" Launch in Brooklyn, NY; Comics & Medicine Conference in Baltimore, MD; "Dead Boy Detectives" Launch Party in London, U.K.; Albuquerque Comic Expo in Albuquerque, NM Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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On a weekend that saw three regional comics-themed shows, ReedPop launched Special Edition, a new, smaller comics show that is an "event concept" and is likely to be used as model for launching smaller comics shows around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Authors want both online and bricks and mortar retailers to thrive, Louise Doughty has said.... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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No one’s accusing Arkansas Food & Farm, the latest content play from the nearly 40-year-old indie outlet Arkansas Times, of not having a target audience. Rebekah Hardin, associate publisher of Food & Farm, calls the magazine a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-17 00:00:00 UTC ]
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Are you an aspiring writer or editor? Wondering how the self-publishing industry works? Our panel will be here on 18 June between 1pm and 2.30pm to offer advice and answer your questionsSelf-publishing is becoming an increasingly popular way for authors to get their work into print. While the... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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"(Super)Hero with 1,000 Faces" in London, U.K.; HeroesCon 2014 in Charlotte, NC; Amazing Las Vegas Comic Convention in Las Vegas, NV; "Stripped" Screening in Santa Rosa, CA Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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