Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Industry Stocks: September Performances

September was a bad month for the Publishers Weekly Stock Index, with only two of the 13 companies on the PWSI seeing an increase in their stock prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Christian Fiction Writers Meet Amid Shrinkage, Growth

In a year in which four publishers closed, paused, or slimmed down their fiction lists, members of the American Christian Fiction Writers held their annual conference Sept. 25-27 in St. Louis to honor their best, talk shop, and see who was still standing, though all agreed there are still... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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UK Publishing Crowd Gathers in London to Discuss Self-Publishing

Self-publishing pros observed that the self-publishing vs. traditional publishing debate may be moot: it's all publishing. But what you want from it depends on you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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Upcoming Comics Events: 9/29–10/5

Michael DeForge, Patrick Kyle, and Simon Hanselmann in Minneapolis, MN; New York Super Week in New York, NY; Alternate Press Expo in San Francisco, CA; Massachusetts Independent Comics Expo in Cambridge, MA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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Future bright for childrens books as industry names plot next chapter

A mood of optimism marked the Bookseller Childrens Conference, with sales up 10% and editors pronouncing themselves keen to experiment and push the digital envelopeThe Purcell Room on Londons South Bank was awash with positivity on Thursday, as the Bookseller Childrens Conference celebrated a... Continue reading at The Guardian

[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Creative industries survey from Bertelsmann

A higher proportion of the UK population reads books on a weekly basis than in France or Germany... Continue reading at The Bookseller

[ The Bookseller | 2014-09-23 00:00:00 UTC ]
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Downton Abbey as Metaphor for the Publishing Industry

Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing business #amazon kindle #publishing industry #downton abbey


Upcoming Comics Events: 9/22–9/28

Charles Burns and Michael Cho Signing in Cambridge, MA; 'From Here to Here' Exhibition Opening in New York, NY; Lucy Knisely Signing in Chicago, IL; Long Beach Comic Con in Long Beach, CA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
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Pearson targets literacy with five-year project

Pearson is launching a five-year project on literacy by inviting people to contribute tips on... Continue reading at The Bookseller

[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-19 00:00:00 UTC ]
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Alfie Deyes event rescheduled for ExCeL

Bonnier imprint Blink Publishing is to hold a six-hour event with Alfie Deyes at the ExCeL in... Continue reading at The Bookseller

[ The Bookseller | 2014-09-19 00:00:00 UTC ]
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YourFry targets ‘tech heads’

Penguin Random House and author Stephen Fry are launching a “global digital storytelling... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Chinese Publisher Brings Together Translators at New Event

The 1st International Communication Forum on Chinese Culture was held in Qingdao, China on August 24 and 25, bringing together dozens of translators and sinologists from all over the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Upcoming Comics Events: 9/15–9/21

Congressman Jon Lewis, Nate Powell, and Andrew Aydin; Dick Dillin Exhibition Opening Reception; Cincinnati Comic Expo; Mondocon; Rose City Comic Con; Brooklyn Book Festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Keane and Doyle unite for major book events

Roy Keane and Roddy Doyle will promote Keane’s memoir The Second Half (Weidenfeld &... Continue reading at The Bookseller

[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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A Kickstarter for journalism enters the big leagues

Journalism is expensive. As big publishers close bureaus and slash staff, they're leaving major areas and big issues uncovered. And crowd funding platform Beacon has been quietly picking up some slack. The post A Kickstarter for journalism enters the big leagues appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-11 00:00:00 UTC ]
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WPP touts its journalism cred in battle for branded content

Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing spend #international expansion #branded content


Upcoming Comics Events: 9/8–9/14

BD-Fil Festival of Comics in Lausanne, Switzerland; MariNaomi, Sakugawa, Kochalka, and Brown Signing in College Park, MD; SPXplosion 2014 Party in Baltimore, MD; Montreal Comiccon in Montreal, Quebec; Small Press Expo in North Bethesda, MD Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
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Huge crowds force Deyes book tour postponement

Bonnier imprint Blink Publishing has had to postpone the book tour for YouTube star Alfie Deyes... Continue reading at The Bookseller

[ The Bookseller | 2014-09-08 00:00:00 UTC ]
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