Amid Crowded Q3 Events Slate, Farm Journal Targets an “Industry Institution”

Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers,  a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Self-Publishing: An Insult to the Written Word or a Boon to the Industry?

A few months ago, after I picked up and devoured a beautifully written memoir by Elisa Hategan and was left with a serious Continue reading at HuffPost

[ HuffPost | 2017-01-03 15:48:11 UTC ]
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In Hong Kong's book industry, 'everybody is scared'

Hong Kong used to be a place of relatively free speech in China, but that was before Xi Jinping’s crackdown. Now everybody from writers to booksellers, publishers and printers fear they will be next to ‘disappear’Just over a year after five publishers and booksellers disappeared from Hong Kong... Continue reading at The Guardian

[ The Guardian | 2016-12-28 00:00:00 UTC ]
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Publishing Around “The Big Event”

Five strategies that will help you enhance your revenue at your Big Event and broaden the horizon for other creative event concepts. The post Publishing Around “The Big Event” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-21 00:00:00 UTC ]
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News Corp’s Domain pornography story is ‘gutter’ journalism, Fairfax says

Report in the Australian says property portal is buying ad space on pornographic and illegal download websites to inflate its audience figuresFairfax Media has accused News Corp of gutter journalism after the Australian claimed the company placed advertising for its property portal Domain on... Continue reading at The Guardian

[ The Guardian | 2016-12-12 00:00:00 UTC ]
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How Rewarding Are Book Awards? Australia’s Industry Debates the Costs

Some book publishers in Australia question whether the expense of entering the increasing number of book awards is worth the potential end result. The post How Rewarding Are Book Awards? Australia’s Industry Debates the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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Polish Ebook Industry Eyes Brussels’ Proposed VAT Reduction

Legimi cofounder Mikołaj Małaczyński is optimistic that Poland's already growing ebook market could further benefit from lower VAT rates proposed by the EC. The post Polish Ebook Industry Eyes Brussels’ Proposed VAT Reduction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
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Rentzenbrink, Marotta and McVeigh titles part of 'more targeted' World Book Night 2017

The Reading Agency has announced a new "targeted approach" for World Book Night 2017 with giveaway titles including authors such as The Bookseller's contributing editor Cathy Rentzenbrink, Polari Prize-winner Paul McVeigh and colouring-in bestseller Millie Marotta. Continue reading at The Bookseller

[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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Industry Stocks: November 2016 Performances

The Publishers Weekly Stock Index fell 3.8% in November as the share prices of five companies on the PWSI fell in the month and prices of another five rose. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Ann Voskamp Draws Crowds and Book Sales: A Photo Essay

Ann Voskamp, author of ‘One Thousand Gifts,’ embarked on a 10-city tour earlier to promote her new book, ‘The Broken Way,' drawing hundreds of fans at each stop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Hely Hutchinson: industry must stand up for its 'liberal principles'

Hachette UK c.e.o. Tim Hely Hutchinson has called for the defence of publishing's "liberal" principles in a speech at today's Building Inclusivity in Publishing Conference, as the world lurches politically towards the right. Continue reading at The Bookseller

[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Walliams and Kinney team up for live December event

Children’s fiction giants David Walliams and Jeff Kinney are teaming up for the first time for a joint live event at the O2 in London. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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International Industry Notes: Young Readers in China; Young Publishers in the US

The Shanghai Children's Book Fair opens this week with a global roster of speakers; Penguin Random House rolls out a plan to help employees pay off student loans. The post International Industry Notes: Young Readers in China; Young Publishers in the US appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-15 00:00:00 UTC ]
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Hachette Book Group Sees Revenue Up Over 12% in Q3

The 12.9% gain in the quarter at HBG USA excludes results from the Perseus publishing group, which Hachette bought in March. HBG CEO Michael Piestsch said the purchase had a "sizable" and "positive" impact on the house's top line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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UK must use its EU influence 'while it can', say creative industries

The creative industries need to make the most of the UK's voice and influence in discussions over the digital single market and copyright framework while it "still has a seat at the table", and exploit the "major opportunities" of non-EU export markets, representatives of the industries have said. Continue reading at The Bookseller

[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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International Industry Notes: Award Winners at Sharjah; Dutch Publisher Succeeds Charkin at IPA

Awards recognizing UAE-specific work and international Arabic literature are announced as the International Publishers Association names its next president to a two-year term. The post International Industry Notes: Award Winners at Sharjah; Dutch Publisher Succeeds Charkin at IPA appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-07 00:00:00 UTC ]
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Publishing seeks to address industry’s lack of diversity

The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Industry Stocks: October 2016 Performances

CBS, parent company of Simon & Schuster, was the only company on the Publishers Weekly Stock Index to have an increase in its stock price in October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Sales, Earnings Rise at S&S in Q3

Revenue increased 11% in the third quarter of 2016 at Simon & Schuster, while and earnings rose by $1 million, to $44 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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The 2016 Folio: 100 — Industry Influencers

Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Industry Influencers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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