Being a 144-year-old information provider to the agricultural industry, Farm Journal Media typically likes to stage its development deliberately. But when the COVID-19 pandemic rendered all-important live events off-limits, CEO Andy Weber describes the ensuing weeks at the company as more like a fire drill. In the course of due diligence, the company assessed its own events scheduled for the spring, including a two-day produce expo originally set for May, but also those of its competitors, such as the Informa-owned Farm Progress Show, the nation's oldest and largest outdoor agricultural expo, alternating between Decatur, Ill. and Boone, Iowa just prior to Labor Day each year. "We’ve competed with that. It’s an institution in the industry," Weber tells Folio:. "I wondered, what are they going to do about it? Meanwhile, we’re thinking, this is a chance to put a template out on the future of what events are going to be. By the first of second week in April, we decided to go after Farm Progress." As it has been for many organizers, the solution for Farm Journal Media was a "mostly virtual" multi-day hybrid event called Farm Journal Field Days, taking place over three days in late August, on the heels of its own annual Pro Farmer Crop Tour and a mere one week prior to the scheduled dates for Informa's Farm Progress Show. The program will feature hours of live-streamed educational content for farmers, a series of half-hour sessions with live Q&A, surrounding two days of... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-25 13:36:08 UTC ]
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Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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Building relationships in one's local community is key to creating productive and profitable events, a panel of four veteran booksellers told an audience of 50 at BEA on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Three publishing experts from different areas of the industry reported on the growth and challenges found in the religion book market during a panel hosted by the BIGNY. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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The Independent spends £250,000 a day to fund its journalism, and is bullish about maintaining those standards in its future as a digital-only publisher. While print ad revenues have hardly been a safety net for any newspaper publisher for some time, carving out commercial differentiation in the... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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A court ruling that ends the decades-long practice of distributing copyright levies equally between authors and publishers is rocking Germany’s book industry. Continue reading at The Bookseller
[ The Bookseller | 2016-05-09 00:00:00 UTC ]
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This Saturday, the 39th annual TD Canadian Children's Book Week kicks with 29 authors, illustrators, and storytellers participating in more than 400 book-related events across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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The adult book and religion segments were the only categories in which sales rose last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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In the AAP's first report on 2015 results, the organization found that industry sales fell 2.6% in the year compared to 2014. The figures reflect sales reported by 1,205 publishers to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Despite falling sales in fiction, Gilead Publishing is offering a traditional publishing model with advances, royalties, and a tight focus on Christian themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-21 00:00:00 UTC ]
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To prove that authors do not need to cancel events in North Carolina in order to show their opposition to the state's new "bathroom law," local bestseller Sara Gruen has mounted an event called "Kill the Bill" with a major local bookseller, and other NC authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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How pure a play is crowdfunding? As Unbound's John Mitchinson says, "We still decide" which books are taken forward. And #LBF16-goers crowded a session on it. The post ‘The Wisdom of the Crowds’ at London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
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The digital media company is ‘very comfortable’, it told the Financial Times, despite a report that internal financial targets were missed by over $80mBuzzFeed missed internal financial targets in 2015 and had to substantially cut its projected revenue by about half according to a report... Continue reading at The Guardian
[ The Guardian | 2016-04-13 00:00:00 UTC ]
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A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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From football reports to clickbait, programs are changing the way the news is createdLook closely at what many journalists write about artificial intelligence – from AlphaGo’s triumph at the ancient Chinese board game Go to Microsoft’s accidentally racist Twitter bot – and you might detect some... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
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Sunday Times literary editor Andrew Holgate, author Nina Stibbe, and Rik McShane retail director at Waterstones will help judge the The British Book Industy Awards' inaugural Book of the Year Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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Springer Nature is to expand its nature.com content sharing initiative to its entire journals portfolio. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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James Patterson is to target new avenues for selling books with a series of shorter, cheaper novels he is calling BookShots, the New York Times has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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