Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
News tagged with:
#aggressive moves
#holding companies
Amazon Prime Day is upon us and a number of our favorite gadgets are on sale. Since its inception, Prime Day has been one of the best times of the year to pick up headphones, tablets, smartwatches and other tech gear at record-low prices — if you're a Prime member, of course. Prime Day deals on... Continue reading at Engadget
[ Engadget | 2023-07-11 14:25:07 UTC ]
More news stories like this | News stories tagged with:
#dolby vision
#vr headset
#usual rate
#wider range
#motion alerts
#yahoo life
#car experts
#ebooks
#kindle
It’s back and here to ruin our savings and increase the gadgets in our homes. Yes, Amazon Prime Day isn’t entirely about headphones, tablets and wearables, but for Engadget staff… well, it feels like it is. Prime Day deals on tech are typically only matched by Black Friday and Cyber Monday... Continue reading at Engadget
[ Engadget | 2023-07-11 11:15:13 UTC ]
More news stories like this | News stories tagged with:
#months ago
#positive side
#medical advice
#memoir
#novelists
#kindle
In a July 7 filing, the plaintiffs, including a local bookseller, say that the new law is "motivated by anti-LGBTQ+ animus” and imposes an “unconstitutional content and viewpoint-based restriction” on free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#local bookseller
#anti-lgbtq+ animus
#free speech
TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian
[ The Guardian | 2023-07-07 13:47:16 UTC ]
More news stories like this | News stories tagged with:
#book signing
#fort worth
#debut author
#bestseller list
Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-30 15:20:45 UTC ]
More news stories like this | News stories tagged with:
#well-lit rooms
#non-oled tvs
#viewing angles
#rooms plagued
#costs $600
#android users
#health tracking
#coming weeks
#pixel 7a
#fantastic cameras
#wireless charging
#comfy fit
#yahoo life
#car experts
#audiobook
#e-book
#kindle
Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with:
#ad spend
#broader effort
#news outlet
#content licensing
#news publisher
The upstate New York literary press has taken over publication of more than 100 Nomadic books in a deal that closed earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#closed earlier
Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#internet companies
#recession looms
#digital media
Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-23 16:30:09 UTC ]
More news stories like this | News stories tagged with:
#well-lit rooms
#non-oled tvs
#viewing angles
#rooms plagued
#costs $600
#android users
#health tracking
#coming weeks
#yahoo life
#car experts
#audiobook
#e-book
#kindle
If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget
[ Engadget | 2023-06-22 16:30:34 UTC ]
More news stories like this | News stories tagged with:
#play music
#apple music
#star wars
#echo devices
#prime member
#buying advice
#follow @engadgetdeals
#ebooks
Black Friday. President’s Day. Labor Day. All of these arbitrary holiday designations for retail sales weren’t enough for Amazon, so they had to invent an entirely new holiday: Prime Day. And, in fact it’s more than just a single day. The two-day event takes place on July 11th and 12th.... Continue reading at PC World
[ PC World | 2023-06-21 15:48:34 UTC ]
More news stories like this | News stories tagged with:
#third-party sellers
#prime members
#limited quantities
#july 12th
#desktop pcs
#kindle
McLean newspaper publisher Gannett Co. Inc. (NYSE: GCI) said Tuesday it has sued Google LLC and parent company Alphabet Inc. (NASDAQ: GOOGL), alleging “monopolization of advertising technology markets and deceptive commercial practices.” Gannett says in its suit, which was filed in U.S.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-06-21 14:18:58 UTC ]
More news stories like this | News stories tagged with:
#district court
#southern district
#newspaper publishers
#sell ads
Amazon has announced the dates for its next annual shopping event. Prime Day 2023 will be on July 11th and 12th this year, beginning at 12AM PT/ 3AM ET on Tuesday, July 11th, and concluding at the end of Wednesday, July 12th.Prime Day isn’t necessarily a perk of Amazon’s subscription service,... Continue reading at Engadget
[ Engadget | 2023-06-21 11:15:57 UTC ]
More news stories like this | News stories tagged with:
#european countries
#kindle
You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget
[ Engadget | 2023-06-21 10:55:36 UTC ]
More news stories like this | News stories tagged with:
#year-long subscription
#subscription service
#internal storage
#parental controls
#buying advice
#follow @engadgetdeals
#harry potter
#kindle
Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with:
#kendrick lamar
#short film
#beautiful life
#nielsen
The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with:
#ad platforms
#playing field
#samba tv
#nielsen
Summer can be a sleepy time for deals, but there was actually a fair amount of savings to be found on tech this week. Amazon's Prime Day is probably about a month away, but the company looked like they were getting a head start with discounts on Kindles, two Echospeakers, Fire TV devices and... Continue reading at Engadget
[ Engadget | 2023-06-16 16:33:11 UTC ]
More news stories like this | News stories tagged with:
#$50 discount
#$40 discount
#$20 discount
#usual $100
#follow @engadgetdeals
#kindle
Prepare your ovenable protein of choice, hang out the ornaments and make haste to invite your friends. We’re rapidly approaching this year’s Prime Day, and so it’s about time you got yourself ready to indulge in Amazon’s two-day sales event. We’ve published our latest guide to help you get set,... Continue reading at Engadget
[ Engadget | 2023-06-16 11:15:09 UTC ]
More news stories like this | News stories tagged with:
#music publishers
#$250 million
#elon musk
#gas-powered car
#publishers association
This year’s Amazon Prime Day is likely right around the corner, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member,... Continue reading at Engadget
[ Engadget | 2023-06-15 12:45:19 UTC ]
More news stories like this | News stories tagged with:
#robot vacuums
#product page
#avoid distractions
#dedicated wishlist
#originally added
#price-drop alerts
#receiving emails
#browser extensions
#blatant displays
#recommend checking
#bit easier
#kindle
With results down in fiscal 2023, Wiley announced that it will offload non-core assets in fiscal 2024 and focus on its research and learning groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging year