Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget
[ Engadget | 2023-06-12 10:55:39 UTC ]
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Courtney Pentland will begin her role as the 2023–2024 president of the American Association of School Librarians following the official close of the ALA Annual Conference in Chicago on June 27; we spoke with Pentland about how she plans to support her fellow librarians—and encourage pre-service... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-12 04:00:00 UTC ]
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The hearing on the revived case comes some 10 months after magistrate judge Valerie Figueredo found insufficient evidence for the initial case to proceed. The suit accuses Amazon and the Big Five publishers of a conspiracy to fix e-book prices, a claim the publishers insist is "implausible" and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News
[ ABC News | 2023-06-07 20:06:25 UTC ]
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Amazon is having a big sale on its Fire Kids tablets just in time for summer break. The Fire 7 tablet 16GB boasts one of the best discounts (along with normally being the cheapest option), with a 45 percent off sale bringing it to $60 from $110. However, for only $5 more, the 32GB model is on... Continue reading at Engadget
[ Engadget | 2023-06-06 10:35:03 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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A lawsuit says the edict “forces bookstores and libraries to self-censor in a way that is antithetical to their core purposes.” Continue reading at The New York Times
[ The New York Times | 2023-06-02 18:12:34 UTC ]
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By acquiring the Washington, D.C.–based literary agency, WME signals a deepening focus on literary talent and specifically nonfiction, as well as a physical expansion into the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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We were enamored with the Kindle Scribe when we reviewed it, but we weren't blind to its shortcomings, including its limited editing capabilities. Now, Amazon has rolled out an update for the device, which solves some of the issues we had with it and makes it a much better option for... Continue reading at Engadget
[ Engadget | 2023-05-23 05:17:53 UTC ]
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The U.S. Book Show kicked off with lively discussions of the recent wave of book bans across the country, how citizens can successfully fight against those who would restrict our freedom to read, and how libraries and publishers can be strategic partners in enabling access to digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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Google’s annual developer conference not only delivers on the software and web-based announcements but also on whatever hardware it’s been cooking up. In the past, that included smart speakers, phones, Chromebooks and everything else. For I/O 2023, we’re expecting lots of Pixel things. Rumors... Continue reading at Engadget
[ Engadget | 2023-05-08 11:15:42 UTC ]
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Sure, ereaders aren't exactly the kind of devices you replace every year, but if you're looking to get a new one right now, Amazon is selling a few Kindle models at a discount. The Kindle Paperwhite Signature with no lockscreen ads in black or denim will set you back $145, or $45 less than its... Continue reading at Engadget
[ Engadget | 2023-05-08 09:49:13 UTC ]
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The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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If you've been curious about trying the Kindle Scribe, Amazon's first e-ink tablet, now might be a good time to consider the leap. Every model of the Amazon Kindle Scribe is currently 17 percent off for Prime subscribers — the biggest sale we've seen on them yet. This price drop brings Kindle... Continue reading at Engadget
[ Engadget | 2023-05-04 10:35:41 UTC ]
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Take this quiz to find out if you can choose the real book title after it's been scrambled by Google Translate. Continue reading at Book Riot
[ Book Riot | 2023-05-04 10:33:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Amazon just announced the impending launch of Fire TV Channels, allowing customers access to a wide variety of “premium, free content” on Fire streaming sticks, streaming boxes, and, of course, Fire-branded televisions. The company promises there will be no forced sign-ups or fees associated... Continue reading at Engadget
[ Engadget | 2023-05-01 23:00:56 UTC ]
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