Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Stan Lee deserves his place in the pantheon of great pop culture architects, but his Marvel characters did more than just entertain – they actively fought against prejudice. Continue reading at The Conversation
[ The Conversation | 2022-12-27 09:02:59 UTC ]
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Amazon is discontinuing its print textbook rental program, and will phase out print and digital magazine and newspaper subscriptions as well, though some magazines and newspapers will remain available through Kindle Unlimited. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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Amazon shows off its notepad-like Kindle Scribe, “the first Kindle for reading and writing.” Continue reading at Advertising Age
[ Advertising Age | 2022-12-12 18:44:20 UTC ]
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You can read ebooks, write notes, or mark up PDFs on this new slate, but your wallet will feel a lot lighter. Continue reading at Wired
[ Wired | 2022-12-08 14:00:00 UTC ]
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Lawyers for Amazon and the Big Five publishers say that a revived class action suit accusing them of colluding to fix e-book prices is not significantly different from the case that was dismissed in September for lack of evidence, and should not be allowed to go forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-08 05:00:00 UTC ]
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Springer Nature leadership talks of creating 'a dynamic, open repository of medical knowledge' with its Cureus acquisition. The post Springer Nature Acquires Medical Journal ‘Cureus’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-07 17:04:53 UTC ]
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Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
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We’ve talked a few times about the appeal of capable digital styluses and e-ink note-taking. Surely, it’s the perfect study tool? This time, Amazon tries it out. The Kindle Scribe, at $340, is costlier than a basic e-ink reader, but it has stylus input, high latency and a few more tricks.This is... Continue reading at Engadget
[ Engadget | 2022-12-01 12:15:57 UTC ]
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When I turned 10, I was finally allowed to own a pen. At school, that was when we moved from pencils to ink, and our parents were told to get us all-new stationery. That was also the year we learned to write in cursive, because we were finally big kids and cursive writing meant we could… sign... Continue reading at Engadget
[ Engadget | 2022-11-30 14:00:19 UTC ]
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The latest Kindle looks beyond mere content consumption, with mixed results. The Kindle Scribe is unlike any other device Amazon has built before.Read Full Story Continue reading at Fast Company
[ Fast Company | 2022-11-30 09:00:00 UTC ]
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Sure, R&D is expensive, but the issues run deeper. When Amazon CEO Andy Jassy announced earlier this week that Amazon would be conducting layoffs, he called out one team in particular: devices and books, which is responsible for products including Alexa, Kindle readers, Echo smart speakers,... Continue reading at Fast Company
[ Fast Company | 2022-11-26 05:00:00 UTC ]
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Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget
[ Engadget | 2022-11-25 08:00:21 UTC ]
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Amazon's latest entry-level Kindle has received its first discount in time for Black Friday. The company is selling the 2022 ad-supported Kindle for $85, or $15 below the official price. That makes it tempting if you're planning a gift for the bookworm in your life, or have just been waiting for... Continue reading at Engadget
[ Engadget | 2022-11-24 13:30:55 UTC ]
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Nearly two months after the case was dismissed, lawyers have amended and re-filed a potential class action suit accusing Amazon and the Big Five publishers of coordinating to eliminate competition in the e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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With is acquisition of Move Books, Charlesbridge plans to launch a new middle-grade imprint called Charlesbridge Moves, helmed by Move Books founder Eileen Robinson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget
[ Engadget | 2022-11-18 13:13:24 UTC ]
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As part of a companywide effort to reduce costs, Amazon has eliminated an unspecified number of jobs in its Books business. Word of the reductions came in a letter sent yesterday to employees from CEO Andy Jassy describing “role eliminations” in the company's Books and Devices units. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Here are Amazon Book Editors' top ten books of the year, as well as trends they've noticed in published in 2022. Continue reading at Book Riot
[ Book Riot | 2022-11-15 14:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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A new study backed by the ABA found that the movement of dollars to Amazon and away from retailers displaced 136,000 shops, occupying 1.1 billion square feet of traditional commercial space in 2021. A further 1.7 million retail jobs were displaced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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