Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for all its parts, but decided to offload the DSP and DMP to Zeta Capital for an estimated $36 million, the person involved in the bidding said. Of the three businesses, the ad server was the only one that was profitable, as it generated between $75 million and $80 million last year, up nearly 10 percent year-over-year, this person said. In a statement, Amazon said that once the deal closes, "Sizmek Ad Server and Sizmek DCO [Sizmek Dynamic Creative Optimization] will operate separately from Amazon Advertising for the time being. We look forward to working with the team, and we’ll share more updates as we invent and create new opportunities to better serve our advertisers over time." Generally speaking, Sizmek’s ad server competes directly with Google's Marketing Platform (formerly DoubleClick), which help marketers place digital ads and measure their effectiveness. There also aren’t many ad servers that exist within the market, especially not at the scale... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Astra Publishing House has acquired DAW Books, bringing a list of 2,000 science fiction and fantasy titles to the burgeoning New York–based, Chinese-owned publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Amazon Prime Day is officially here and a number of our favorite gadgets are on sale. If you're a Prime member, you can save hundreds on devices from Sony, Razer, Samsung and others over the next 48-hours, plus Amazon has discounted most of its own devices, too. Prime Day can be somewhat tricky... Continue reading at Engadget
[ Engadget | 2022-07-12 23:07:32 UTC ]
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Smart shoppers don’t forget to check out Amazon Renewed, Amazon’s certified refurbished store, for additional Prime Day deals savings on everything from iPads to laptops to Amazon Kindles, Echos, and Fire tablets. It’s a way to save even more if you trust Amazon’s returns... Continue reading at PC World
[ PC World | 2022-07-12 20:11:34 UTC ]
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You're not wrong to look for big-ticket gadgets to go on sale during Amazon Prime Day. Plenty of popular devices are down to record-low prices, and you should grab them before their prices go back up after Prime Day ends. But maybe you're on the hunt for even more affordable things, or useful... Continue reading at Engadget
[ Engadget | 2022-07-12 19:10:48 UTC ]
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Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices. You need to be a Prime subscriber to claim the discounts, of... Continue reading at PC World
[ PC World | 2022-07-12 15:41:08 UTC ]
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Six groups will be chosen to read a shortlisted book, with the most ‘original and engaging’ readers to be invited to the prize ceremony Book clubs across the UK are being invited to take part in the inaugural Booker prize book club challenge, with seats at the prize ceremony dinner up for... Continue reading at The Guardian
[ The Guardian | 2022-07-12 12:21:35 UTC ]
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It's no secret that Amazon devices are some of the best things to buy on Prime Day. Amazon usually discounts most of its gadgets to record-low prices for the two-day shopping event, but Prime members can take advantage of great sales now. In addition to bringing devices like the Echo Dot and the... Continue reading at Engadget
[ Engadget | 2022-07-09 13:30:14 UTC ]
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Ahead of the São Paulo International Book Fair, publishers explore key market hurdles for the Portuguese-language world. The post São Paulo’s Professional Days: Language Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-29 22:24:17 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Nearly four months after integrating Comixology into its other services, Amazon acknowledged the platform has been left worse off. “We understand that the current experience needs improvements, and want you to know that we’re working hard to get those out the door as quickly as possible,” the... Continue reading at Engadget
[ Engadget | 2022-06-19 19:56:15 UTC ]
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Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s annual Prime Day dealfest). But Prime membership includes other perks, too: Everything from free ebook offerings to... Continue reading at PC World
[ PC World | 2022-06-19 11:00:00 UTC ]
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Amazon’s Prime Day has returned to its usual time of the year—for 2022, it’ll take place on July 12 and July 13. As always, you’ll need to be a Prime member to partake of the deals. Prime is Amazon’s $139 per year service that provides two-day shipping on all orders, as well as a ton of extras... Continue reading at PC World
[ PC World | 2022-06-17 15:57:21 UTC ]
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Amazon Prime Day is back for 2022. Despite its beginnings as a shopping “holiday” no one asked for, it’s grown to mammoth proportions—Amazon Prime members can expect a flood of discounts when the deals start dropping at midnight PT on Tuesday, July 12 and run through Wednesday, July... Continue reading at PC World
[ PC World | 2022-06-16 19:27:37 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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You might have found the right Father's Day gift if there's a literary dad in your life. Amazon is selling the basic Kindle e-reader with lock screen ads for $60, or a hefty 33 percent off. You can also buy the Kindle Kids variant for $65 (41 percent off) if the upgraded warranty, child-friendly... Continue reading at Engadget
[ Engadget | 2022-06-14 12:59:26 UTC ]
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Through the deal, the U.K.-based talent agency Curtis Brown, which reps such authors as Nigella Lawson and Jojo Moyes and such estates as those of Ian Fleming and A.A. Milne, will continue to operate under its existing structure and management team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
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Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post
[ The Washington Post | 2022-06-09 14:43:17 UTC ]
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An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
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