Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-15 00:00:00 UTC ]
News tagged with: #halo effect #subject matter #online spending

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Exam change 'pressurises education publishers'

Education secretary Michael Gove's announcement of changes to the A-Level exam system has... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
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Should Publishers Open Bookstore Cafes? They Are in Korea

In what's become a trend, Korean publishers are opening popular bookstore cafes. Should more Western publishers follow suit or is bookselling no longer part of their DNA? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-01 00:00:00 UTC ]
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Publishing Gains Support At Kickstarter

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[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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Time Inc. cuts some 500 jobs

Time Inc., the publisher of magazines including Time and Sports Illustrated, has begun eliminating about 6% of its head count—nearly 500 jobs—in the biggest round of cuts at the company since 2008."With the significant and ongoing changes in our industry, we must continue to transform our... Continue reading at Crains New York

[ Crains New York | 2013-01-30 00:00:00 UTC ]
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New scorecard lets libraries give feedback on ebook offerings from publishers

The American Library Association has created a scorecard that asks library workers to grade publishers on the way that they are offering ebooks for lending. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-30 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

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[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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The Publisher’s Anxiety at the Electronic Book

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[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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Bologna Children’s Book Fair Honors “Best Publishers” with New Prizes

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[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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Husain urges publishers: 'act now to keep bookshops'

The c.e.o. of Foyles has called for publishers and suppliers to support bookshops with better... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Aurum Publishing Group created

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[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

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[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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HoZ and AudioGO to co-publish on audio

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[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Beyond Native: Bringing Video Ads In-House

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[ AdWeek | 2013-01-24 00:00:00 UTC ]
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Readers sue Armstrong and US publishers

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[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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5 Academic Publishing Trends to Watch in 2013

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[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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