Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by comScore. The study, released today, examined the online display campaigns of 15 large brands to compare advertising inventory and brand lift between premium publishers and all other publishers. The study included household goods, auto, consumer electronics and telecom brands. The publishers that were part of the study were all part of Digital Content Next, a trade group formerly known as the Online Publishers Association that includes dozens of the best-known publications including The New York Times, ABC, NPR and Condé Nast. "This outsized mid-funnel performance is of particular significance for the large consumer brands that drive the majority of digital ad spending," wrote Andrew Lipsman, the author of the report. "These brands will tend to have already established high brand awareness and therefore prefer to focus more on influencing how consumers feel about the brand so that they are more likely to purchase that brand when they are in the market to do so." ComScore said the boost in favorability could partially be a result of better viewability rates on premium websites—50 percent compared with 45 percent for non-DCN publishers. The study found that premium publishers also... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Five years old today, Paris-based literary magazine ActuaLitté has just acquired Neverending Stories, the first French website dedicated to children’s and YA books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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Jennifer 8 Lee needed programming help to launch her publishing startup Plympton, but she didn’t have the cash. So what did she do? She got creative. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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France’s leading books website Actualitté.com has acquired the children’s and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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Children's publisher Chicken House and the Times are on the way to choosing the title that... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Every day, publishing is finding new ways to connect books to readers, but few traditional publishers give as much control to their audience as Osprey Publishing, a U.K.–based military history publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Penguin-owned Author Solutions Inc (ASI) has opened a self-publishing imprint called Partridge in... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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The growing use of libraries by children and young readers has once again been emphasised by... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Biz Stone's and Ev Williams's fledgling online publishing platform takes a few more social steps toward maturity. Medium, from the same minds that brought us Twitter, is already a new kind of online publishing platform...and now it's trying out a novel commenting system for published pieces:... Continue reading at Fast Company
[ Fast Company | 2013-02-08 00:00:00 UTC ]
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The fate of the independent sales representative may be inextricably linked to that of the independent bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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This months reviews of top self-published books features a witty novel about a coupon-clipping mother and her stoic daughter, and a memoir of life on the island of Malta, among several other appealing reads. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-07 00:00:00 UTC ]
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Digital royalty rates on ebook only lists are beginning to rise, as publishers look to grow... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section... Continue reading at Engadget
[ Engadget | 2013-02-06 00:00:00 UTC ]
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Time Warner Inc. said Wednesday that net income grew 51% in the last three months of 2012 even as revenue was largely unchanged. Rising fees from cable and satellite companies and higher ad revenue at the TV networks offset revenue declines at its movie studio and magazine businesses.Net income... Continue reading at Crains New York
[ Crains New York | 2013-02-06 00:00:00 UTC ]
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Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week
[ Media Week | 2013-02-06 00:00:00 UTC ]
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Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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Agents for author Helen Fielding have confirmed that her third instalment of the Bridget Jones' Diary book series will have an Autumn release date. Continue reading at BBC News
[ BBC News | 2013-02-05 00:00:00 UTC ]
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