Adblock Plus Claims It Already Beat Facebook's Ad-Blocking Force Field

Adblock Plus said on Thursday that its community had already found a workaround to the anti-ad-blocking tech that Facebook announced just Tuesday, though Facebook countered that the fix erases more than just ads.This was just an early counter-strike in what is likely to be a drawn-out contest between Facebook engineers and the pesky ad-blocking community. The fix that Adblock Plus disseminated also might prove to be lacking, because it could trap content that's not even ads, filtering out publishers and other organic posts, users might otherwise want to see.Adblock Plus warned its users of that possibility: "You should be aware that this filter has not been heavily tested," the company wrote in its blog post, adding that if people find the software blocking more than it should to let them know. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-11 00:00:00 UTC ]
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Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek

[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #blogging platform


Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth


New Kindle with Special Offers E-book Feature: Remove Ads for $30

Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World

[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remove ads


Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad clients #meredith launched


How Publishers Are Reacting to Facebook’s New Features

Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolled


Faber adds sales force for indies

Written By: Graeme Neill Publication Date: Fri, 23/09/2011 - 08:33 Faber has launched a new sales force for diverse independent publishers dubbed Faber Factory Plus. Six publishers, Gallic Books, Arcadia Books, Pushkin Press, Bloodaxe Books, Carcanet Press and Gibson Square, have already... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arcadia books #pushkin press #bloodaxe books #carcanet press #gibson square #3rd october #walker books #11th october


Facebook completely redesigns layout with 'Timeline'

If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews

[ Betanews | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social feed #facebook information #personal story


First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #half compared


French publishers may drop claim against Google

Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #prior permission


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle devices #robert kiyosaki


French online-only publishers join forces

Written By: Barbara Casassus Publication Date: Fri, 02/09/2011 - 07:50 Twenty French online-only book publishers and other digital providers have joined forces for the first time to launch the new literary season. The site larentreelitteraire.org was unveiled this week and will stay live until... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #joined forces #literary season #15th november #electronic titles


Picador beats seven publishers to debut

Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 15:00 Picador has won an eight-way auction for an American debut set primarily in 1950s America, snapping up the title and one other for a six-figure sum. Editorial director Kate Harvey acquired Tigers in Red Weather by Liza... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure sum #tale told


Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #sales strategy #digital advertising #posting gains #year increase


Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged


JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study released #e-reader platform


Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #mixed results #conde nast


Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #publishers selling #app store


Why Did Facebook Buy Push Pop Press?

The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World

[ PC World | 2011-08-04 00:00:00 UTC ]
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