Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.Total print ad pages and iPad ad units combined increased 6% year-over-year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Bonnier Books has sold Weldon Owen to US illustrated book publisher Insight Editions for an undisclosed sum, with all five UK staff in consultation over redundancy. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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In a deal that unites two illustrated book publishers, Insight Editions has acquired Weldon Owen from Bonnier Publishing USA for an undisclosed price. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-14 00:00:00 UTC ]
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Pan Macmillan is releasing new audio editions of 12 classic Ken Follett thrillers, read by well-known actors including Richard Armitage and Emilia Fox. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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These comic book readers make it easy to catch up on beloved series, no matter what type of fan you are. Continue reading at PC World
[ PC World | 2018-08-13 00:00:00 UTC ]
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Unit sales of print books were relatively flat in the week ended Aug. 5, 2018, compared to the similar week in 2017, falling 0.2% at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek
[ AdWeek | 2018-08-09 00:00:00 UTC ]
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This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age
[ Advertising Age | 2018-08-08 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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Long-time Hearst exec Joanna Coles is departing the company, Coles confirmed in a Instagram post on Monday. This announcement follows in the wake of the recent appointment of Troy Young to president of Hearst Magazines. "My route is being recalculated. It's time for a new adventure. I'm going to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-06 00:00:00 UTC ]
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Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the company next week. Her departure comes on the heels of Troy Young's appointment to Hearst... Continue reading at AdWeek
[ AdWeek | 2018-08-04 00:00:00 UTC ]
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The Edinburgh International Book Festival and Scottish literary journal Gutter Magazine have partnered to launch The Freedom Papers, a 164 page supplement in the journal's August issue exploring the concept of freedom. Continue reading at The Bookseller
[ The Bookseller | 2018-08-03 00:00:00 UTC ]
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The New York Times is out with a grim scoop from medialand this afternoon in a post headlined "Facing Losses, Cond Nast Plans to Put 3 Magazines Up for Sale." Oddly enough, you have to dive pretty deep into the story by Edmund Lee and Sapna Maheshwari to find out which three mags. So we... Continue reading at Advertising Age
[ Advertising Age | 2018-08-02 00:00:00 UTC ]
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Davler Media has acquired the 29-year-old monthly Staten Island Parent magazine from founding publisher Roselle Farina-Hecht, growing its NYMetroParents portfolio to comprise eight local magazines and "completing its footprint" in the greater New York City area, according to an announcement... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-30 00:00:00 UTC ]
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With all four major categories posting increases in the week ended July 22, 2018, unit sales of print books were up 6% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-27 00:00:00 UTC ]
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The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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Hearst Magazines' new president Troy Young discusses the enduring importance of print, how print and digital can work together and fending off Instagram. The post ‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-26 00:00:00 UTC ]
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Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age
[ Advertising Age | 2018-07-26 00:00:00 UTC ]
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