Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.Total print ad pages and iPad ad units combined increased 6% year-over-year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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World Editions has scooped the English translation of Adeline Dieudonné’s debut Real Life, translated by Roland Glasser, with 18 foreign publishers snapping up translation rights. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Below is a full list of every magazine currently available on Apple News+, sorted alphabetically. For a list broken out by category, click here. 220 Triathlon 3D Artist 3D World ABC Soaps in Depth Adweek Afar Airbnb All About History All About Space Allrecipes Allure Alta American History Animal... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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Apple News+, the tech giant's new paid subscription product for periodicals, went live in March to much fanfare, promising more revenue to help support quality journalism and the ability for media brands to reach new readers perusing the library of magazines and newspapers available on the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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Top Aussie primary school does a U-turn on ebooks because kids "prefer the hard copy". Continue reading at Stuff
[ Stuff | 2019-04-01 00:00:00 UTC ]
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Unit sales of print books dropped 7.1% in the week ended Mar. 23, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Galley Beggar Press and CB Editions have both won this year’s Republic of Consciousness Prize for Small Presses, as its founder announced the contest would no longer be restricted to just one winner. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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BNP Media is shuttering five of its trade magazines and merging others in a round of downsizing that will see several employees let go over the coming weeks. Appliance Design, Ceramic Industry, Hotel F&B, Reeves Journal and the Spanish-language Industria Alimenticia will each shut down by... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-26 00:00:00 UTC ]
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The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Completing a two-year-long divestment process, Rogers Media, once far and away Canada's largest magazine publisher, will soon pull out of the print media business entirely. The company has reached an agreement to sell all five of its remaining magazines—including 114-year-old news... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-21 00:00:00 UTC ]
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Unit sales of print books were flat in the week ended Mar. 9, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Canongate has snapped up the rights to a rare book of poetry, lyrics and watercolours by singer Joni Mitchell. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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With the four largest categories posting high-single-digit declines, unit sales of print books fell 7% in the week ended Mar. 2, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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The 180-year-old weekly 'The Tablet' now has its archive online. And Gerald Cai of MXRi and SnapLearn has a development project with Oxford University Press. The post Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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