Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.Total print ad pages and iPad ad units combined increased 6% year-over-year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
News tagged with: #ad units #magazine media #kantar media #ipad editions #hopeful sign #ad pages #print editions #roughly flat

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Most – But Not All – Big Magazine Publishers Sign On For Amazon's Tablet

Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD

[ AllThingsD | 2011-09-27 00:00:00 UTC ]
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Hearst Launches HGTV Magazine

No doubt with hopes to mirror the success of its Food Network Magazine, Hearst is launching another television-channel based publication: HGTV Magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-26 00:00:00 UTC ]
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Check Out What You Can Check Out at a Wisconsin Library: The Apple iPad

While many libraries are now checking out ebooks and digital audiobooks in addition to physical media, the Eau Claire library is taking things a step further by lending out iPads themselves. Continue reading at AllThingsD

[ AllThingsD | 2011-09-22 00:00:00 UTC ]
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Hearst Magazines restructures senior management team

Hearst Magazines UK has appointed Anna Jones as acting COO and Matt Salmon as group commercial director, after concluding the business review triggered by the merger of NatMag and Hachette Filipacchi. Continue reading at Media Week

[ Media Week | 2011-09-21 00:00:00 UTC ]
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Tess Macleod Smith quits Hearst Magazines

Tess Macleod Smith, group publishing director of Hearst Magazines' luxury magazine titles, has resigned from her position. Continue reading at Media Week

[ Media Week | 2011-09-21 00:00:00 UTC ]
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Turkey to be LBF Market Focus 2013

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[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Chevalier and Prosser edit charity collection

Written By: Katie Allen Publication Date: Mon, 19/09/2011 - 09:45 Historical author Tracy Chevalier and Hamish Hamilton publishing director Simon Prosser have joined forces to edit a short story collection raising awareness and funds for the Woodland Trust. Why Willows Weep: Contemporary Tales... Continue reading at The Bookseller

[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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Marie Claire to launch biannual fashion magazine

IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week

[ Media Week | 2011-09-15 00:00:00 UTC ]
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Tavi Gevinson Rookie magazine: how it combines fashion and feminism.

Among the twenty- and thirtysomething women who populate the New York publishing world, there's a near-universal love for Sassy, the offbeat 1990s-era teen magazine, which they excitedly read along with their Plath and Didion as precocious adolescents. So it's no surprise that Rookie magazine,... Continue reading at Slate

[ Slate | 2011-09-14 00:00:00 UTC ]
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FT Releases Free “How To Spend It” iPad App

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[ Folio Magazine | 2011-09-13 00:00:00 UTC ]
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First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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We Love Pop teen mag posts strong first edition sales

We Love Pop, Egmont Publishing's new magazine for teenage girls, has claimed sales of 119,000 for its first issue, despite ongoing turbulence in the magazine industry. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
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From Marketer to Printer: Managing Ads

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[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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'Ask an author' feature added to Kindle

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[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Publishers Continue to Look for Tablet Relief Outside of iPad

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[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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Yahoo, Gannett Expand Local Ad Tie-In

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[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Magazines Betting Big on Social Media

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[ AdWeek | 2011-08-29 00:00:00 UTC ]
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Survey: Interactive Ads “Highly Engaging”

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[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Maxim Converts to Mag+ for Its Digital Edition

After initial rumors circulated Maxim was no longer available through iTunes, it’s been clarified that Maxim is still available for the iPad, NOOK and Zinio platforms, but has switched support providers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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Hearst Magazines group publishing director returns to IPC Media

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[ Media Week | 2011-08-24 00:00:00 UTC ]
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