Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular headwinds affecting print media. The number of ad pages in the same titles' print editions was roughly flat this year at 0.1%, the report said.Total print ad pages and iPad ad units combined increased 6% year-over-year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
News tagged with: #ad units #magazine media #kantar media #ipad editions #hopeful sign #ad pages #print editions #roughly flat

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Penton Folds Second Magazine With August Issue

In addition to Penton Media folding 123-year old American Printer magazine, Penton's PFFC (Paper, Film & Foil Converter) is also ceasing publication with its August issue (September editorial content will be posted to the website before the digital products fold as well). Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #august issue #ceasing publication

Advertising: A Magazine Bets That Readers Play Tag

Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times

[ The New York Times | 2011-08-23 00:00:00 UTC ]
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American Printer Magazine Closes After 128 Years

Started in 1883 as Inland Printer, Penton Media's American Printer magazine will be stopping production after 128 years. The August 2011 edition has been the last title published. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penton media #title published

Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet sales #printed page #coming years

Will January 1, 2013, Be Doomsday for Publishers?

As Don Henley told the New York Times, what's at stake is "fairness" and "parity." The Eagles lead singer, who also heads a group called the Recording Artists Coalition, was referring to a revision to copyright law, made in the 1970s, that could drastically affect the ownership of some of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group called #copyright law #classic rock

Food Network Magazine Raises Rate Base for Sixth Time in Two Years

Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships

How the Chinese edition of my book about the periodic table got such a risqué cover.

I've been lucky enough to have my book published in a few countries now, and despite the universal subject matter—the periodic table—each country has had a different take on it. Some publishers merely tweaked the book: The British, for instance, re-imagined the cover. More drastically, the... Continue reading at Slate

[ Slate | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book published #periodic table #disappearing spoon

BBC Worldwide Sells its Magazine Portfolio to Private Equity Firm Exponent

BBC Worldwide, a UK-based publisher, has sold its magazine business to Exponent, a private equity firm. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine portfolio #bbc worldwide #uk-based publisher #magazine business

Here's What An iPad Looked Like in 1994 (Video)

A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD

[ AllThingsD | 2011-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper industry

British Library launches E-Book Treasures for iPad

Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 09:08 The British Library has launched its E-book Treasures series for the iPad, with ancient manuscripts now available for download on the Apple iBookstore. The first manuscripts to be available are Leonardo da Vinci's Codex... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british library #apple ibookstore

The Real Apple iPad Killer App? Reading

Steve Jobs was wrong. People love to read on the iPad. Let’s hope newspaper publishers don’t ruin it for everyone. Continue reading at PC World

[ PC World | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve jobs #people love

From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience

Bonnier Tops, Up 12 Percent In Ad Pages for First Half 2011

January to June 2011 saw mixed results for major publishers’ ad page results. Bonnier’s 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #mixed results #conde nast

Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #publishers selling #app store

AOL Launches Daily 'Magazine' App

The tablet has been the latest go-to source for trying to reach personalized content nirvana. And of course it's the magazine format that seems to make the most sense from both a metaphorical and presentation perspective. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-04 00:00:00 UTC ]
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British Library launches 19th Century iPad app

Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 14:05 The British Library has launched an iPad app allowing subscribers to browse 45,000 books from its 19th century historical collection. Subscription costs £1.99 per month and users can explore books from the likes of classic... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british library #classic novels #travel writing #scottish borders

AOL Delivering Personalized News to the iPad

In an early teaser video for AOL’s new digital magazine, the project's lead director puckishly called it “the app for when you crap.” But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere... Continue reading at AdWeek

[ AdWeek | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature set #ad strategy

Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad pages