A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the National Association of Realtors, has published a paper calling on the ad industry to be more inclusive and holistic in its self-regulatory approach to cleaning up ad fraud and staving off the threat of ad blocking on the ad-supported digital media ecosystem."I think we continue to fail to underestimate the consumer experience," said Craig Spiezle, executive director and president of OTA. The fact that consumers are adopting ad blockers, he said, is a direct result of this failure."The industry is paying the price today by people wanting to use ad blockers," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Inspire conversations, get discussions going, and create fascinating experiences with the best book club books 2024 has to offer! Continue reading at Book Riot
[ Book Riot | 2024-01-17 11:30:00 UTC ]
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'Good Morning America' spotlights Vanessa Chan's debut novel, Jenna Hager Bush selects Bonnie Jo Campbell's latest, and more of this month's picks by the nation's biggest book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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The AAP StatShot report for October shows US book publishing revenues at US$10.6 billion in the first 10 months of 2023. The post AAP StatShot: US Industry Was Up 1.8 Percent in October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-09 20:42:57 UTC ]
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Results were buoyed by strong sales in higher education course materials, which were up 17.9%, and at religious presses, which saw a 12.2% bump, in conjunction with a 1.5% increase in sales of adult books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Electric Literature is pleased to reveal the cover for the novel If Only by Vigdis Hjorth, which will be published by Verso Books on September 3, 2024. Preorder the book here. “A relatively young woman, aged thirty. She married in her early twenties, had two children. It is winter. January and... Continue reading at Electric Literature
[ Electric Literature | 2024-01-01 12:00:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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Investors seemed unimpressed but analysts say even talk of a merger reflects moves to consolidate in a tough market Barbie and Tom Cruise’s Top Gun are planning on getting hitched. Warner Bros Discovery, the Hollywood studio that brought us the Batman, Harry Potter and Barbie films, and... Continue reading at The Guardian
[ The Guardian | 2023-12-21 17:19:19 UTC ]
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Electric Literature is pleased to reveal the cover of Housemates, the highly-anticipated debut novel by Emma Copley Eisenberg, which will be published by Hogarth on May 28th, 2024. You can pre-order your copy here. When Bernie answers Leah’s ad for a new housemate in Philadelphia, the two find... Continue reading at Electric Literature
[ Electric Literature | 2023-12-21 12:15:00 UTC ]
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Electric Literature is pleased to reveal the cover for the memoir Pretty by KB Brookins, which will be published by Alfred A. Knopf on May 28, 2024. Preorder the book here. By a prize-winning, young Black trans writer of outsized talent, a fierce and disciplined memoir about queerness,... Continue reading at Electric Literature
[ Electric Literature | 2023-12-15 12:00:00 UTC ]
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On Dec. 12, California Poet Laureate Lee Herrick talks about life on the road at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-12 20:24:33 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Jenna Bush Hager selects Lauren Grodstein's 'We Must Not Think of Ourselves,' Reese Witherspoon spotlights Ella Berman's 'Before We Were Innocent,' and more of this month's picks by the nation's biggest book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-11 05:00:00 UTC ]
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The group in California started on the notoriously challenging novel by James Joyce in 1995. In October, it reached the end. Continue reading at The New York Times
[ The New York Times | 2023-12-07 10:40:10 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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So you picked the book club book and it turns out you hate it. Whoops! A reader offers tips for what to do next. Continue reading at Book Riot
[ Book Riot | 2023-11-27 11:33:00 UTC ]
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Electric Literature is pleased to reveal the cover for the memoir Loose of Earth by Kathleen Dorothy Blackburn, which will be published by University of Texas Press on April 16, 2024. Preorder the book here. Kathleen Dorothy Blackburn was the oldest of five children, a twelve-year-old from... Continue reading at Electric Literature
[ Electric Literature | 2023-11-20 12:00:00 UTC ]
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Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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