Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the National Association of Realtors, has published a paper calling on the ad industry to be more inclusive and holistic in its self-regulatory approach to cleaning up ad fraud and staving off the threat of ad blocking on the ad-supported digital media ecosystem."I think we continue to fail to underestimate the consumer experience," said Craig Spiezle, executive director and president of OTA. The fact that consumers are adopting ad blockers, he said, is a direct result of this failure."The industry is paying the price today by people wanting to use ad blockers," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Advertisers Recycle Print Ads For Tablets

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[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Red launches book club and doubles books coverage

Red magazine is launching the Red Book Club and doubling the amount of space it dedicates to... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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Publishing In Russia 2012: Publishers in a Changing Industry

Despite the economic gloom, the number of titles produced annually in Russia continues to grow. The country is now #3 in terms of book production (approximately 125,000 new titles per year), after the U.S. and China. It also saw more than 20 million ebook downloads and some one million reading... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
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Marvel announces augmented reality app, exclusive digital comics at SXSW

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[ Engadget | 2012-03-12 00:00:00 UTC ]
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The Top Magazine Industry Deals of 2011

While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Fast Stats : Publishing Industry Statistics You Can use

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[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Their Print Ad Revenue Is Growing. Want to Know Why?

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[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Exclusive Reseller Agreement Between Newspaper Data Exchange and The Audit Bureau of Circulations

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[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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Bedford Square Books strikes exclusive Tesco deal

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[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

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[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

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[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Orion to publish R J Ellory digital exclusive

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[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

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[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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