A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the National Association of Realtors, has published a paper calling on the ad industry to be more inclusive and holistic in its self-regulatory approach to cleaning up ad fraud and staving off the threat of ad blocking on the ad-supported digital media ecosystem."I think we continue to fail to underestimate the consumer experience," said Craig Spiezle, executive director and president of OTA. The fact that consumers are adopting ad blockers, he said, is a direct result of this failure."The industry is paying the price today by people wanting to use ad blockers," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York
[ Crains New York | 2012-06-10 00:00:00 UTC ]
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#good news
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Are You My Mother?, click the arrow on the player below. Continue reading at Slate
[ Slate | 2012-06-02 00:00:00 UTC ]
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Everyone! Check under your chairs! It's a...new book club from Oprah! Yep, the former queen of daytime TV is revamping her famed literary organization for the 21st century. Winfrey says she was so taken by Cheryl Strayed's Wild, that she absolutely had to get back on the book peddling bandwagon.... Continue reading at Engadget
[ Engadget | 2012-06-02 00:00:00 UTC ]
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Three Random House Group titles have been picked for the Richard and Judy Summer Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Three Random House Group titles have been picked for the Richard and Judy Summer Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Latitude Festival is launching a monthly book club in London, with the first to be held today... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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Ana Sampson, co-author of The Book Club Bible, tells The World At One's Martha Kearney about the do's and dont's of literary circles. Continue reading at BBC News
[ BBC News | 2012-05-16 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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In the May issue of the Slate Book Review, Meghan O’Rourke writes about Are You My Mother?, cartoonist Alison Bechdel’s therapy-fueled exploration of her relationship with her mom. Writes O’Rourke: Continue reading at Slate
[ Slate | 2012-05-04 00:00:00 UTC ]
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Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Barbara Kellerman, an academic leadership all-star, argues in her latest book that her own industry — the one that tries to teach leadership — is pointless in an era in which power has shifted from leaders to followers.To anyone who does not make a living peddling leadership courses, it might... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-29 00:00:00 UTC ]
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JoJo Moyes’ Me Before You has come top of an online voting poll for the Richard and Judy... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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Hachette UK has topped the shortlist league table for the 2012 Bookseller Industry Awards, the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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