There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Edinburgh-based children’s publisher Barrington Stoke's editorial director Ailsa Bathgate reflects on 12 months of awards recognition, which has seen its titles reach young readers across the board. Continue reading at The Bookseller
[ The Bookseller | 2021-04-24 16:43:12 UTC ]
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By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
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The British author Fiona Mozley’s new novel, “Hot Stew,” features sex workers fighting an eviction order from a real-estate heiress and a host of other Londoners vying for control over their lives, careers and possessions. Continue reading at The New York Times
[ The New York Times | 2021-04-20 09:00:06 UTC ]
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A day after Amazon announces its Kindle Vella serialization platform, the 90-million-user Wattpad arrives with its first serial-based film deal with Netflix. The post Canada’s Wattpad Has First Film Project With Netflix appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 14:06:00 UTC ]
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After her parents fell ill, Victoria Chang, finalist for a Times Book Prize, wrote 'Obit,' poems styled as obituaries of loved ones — and herself. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-06 14:00:08 UTC ]
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Comics retailers struggled throughout 2020. Here's what they've learned from pushing through the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World
[ PC World | 2021-03-25 21:01:00 UTC ]
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A branch of The Works is to open in Edinburgh's Straiton Retail Park, coinciding with the reopening of bookshops across Scotland on 26th April, The Bookseller can report. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 06:49:48 UTC ]
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One evening in early March of last year, Alexis C. Madrigal and Robinson Meyer, colleagues at The Atlantic, set out to answer a simple question: how many people had been tested for the coronavirus in the US so far? The answer, it turned out, was actually quite complicated: in the absence of data... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-03-17 12:29:53 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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With the London and Bologna book fairs rescheduled in an attempt to host a physical event, a number of companies have sought to create their own virtual ‘fairs’ to enable rights-trading and connect authors and readers. Continue reading at The Bookseller
[ The Bookseller | 2021-03-06 02:57:17 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Hachette Livre chairman and c.e.o. Arnaud Nourry has warned that he would not stand by and watch the publishing house being carved up by the shareholders of parent company Lagardère. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 06:49:03 UTC ]
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Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 15:29:53 UTC ]
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‘Lucky: How Joe Biden Barely Won the Presidency’ by Jonathan Allen and Amie Parnes is an inside account of the 2020 campaign. Continue reading at The Washington Post
[ The Washington Post | 2021-02-28 13:00:37 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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