Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget
[ Engadget | 2024-11-01 16:30:39 UTC ]
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Broadleaf buys a book about the rise of fascism in America, Ace signs a cozy fantasy series by the publishing director of Arcadia Books, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York
[ Crains New York | 2024-10-30 17:40:25 UTC ]
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Halloween with Curious George, the Great Migration historical fiction, ghosts at the ranch, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-10-30 14:46:00 UTC ]
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An Arthurian Retelling, Historical Fiction Set in Malaysia, a Queer Magical Romance, and More in Today's Best YA Deals Continue reading at Book Riot
[ Book Riot | 2024-10-29 16:31:00 UTC ]
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An anthology of holiday horror, Arthurian retellings, a memoir + whodunit, and more of today's best book deals Continue reading at Book Riot
[ Book Riot | 2024-10-29 15:56:42 UTC ]
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In the adult trade segment, total sales were up nearly 12% for the month over 2023 at publishers that report to the Association of American Publishers’ StatShot Program. Religious presses were up a hefty 47.4%, and digital audio showed a 38.8% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
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A Spooky Graphic Novel Jane Austen Retelling, The Best Life Book Club, Academic Magic in Scotland, and More in Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-10-26 12:00:00 UTC ]
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International bestselling author Freida McFadden signs a major deal with Sourcebooks; Pantheon lands a graphic novel adaptation of Raymond Chandler’s Trouble Is My Business, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-25 04:00:00 UTC ]
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LeasesPublishing house inks Midtown South leaseAddress: 1359 Broadway, ManhattanLandlord: Empire State Realty TrustTenant: Bloomsbury PublishingLease size: 24,209 square feetAsset type: OfficeBrokers: CBRE’s Paul Amrich, Neil King III, Emily Chabrier and Meghan Allen represented the landlord,... Continue reading at Crains New York
[ Crains New York | 2024-10-24 17:05:48 UTC ]
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Former prime minister’s heavily promoted book, Unleashed, just hung on to No 1 bestseller spot in UKSales of Boris Johnson’s memoir, Unleashed, have slumped by 62% in its second week since publication.The heavily marketed tome, promoted in a prolonged media round by the former prime minister in... Continue reading at The Guardian
[ The Guardian | 2024-10-24 14:17:36 UTC ]
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Ghost friends, nature crafts, how to be a changemaker, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-23 14:55:00 UTC ]
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A fate worse than being cancelled, a pair of wintry romances, a weird witchy read, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-22 13:30:00 UTC ]
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This year's ICv2 Insider Talks found that while comics sales were down 7% from the “COVID peak” of 2022—with manga, once the primary driver for comics growth, seeing the largest drop—they're still holding strong, with 2023 sales up 67% above 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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A Guide to Bookstore Customers, Award-Winning Fantasy, MId-Century Queer Romance, and More in Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-10-20 12:00:00 UTC ]
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Little, Brown lands a new novel from Women’s Prize for Fiction winner Naomi Alderman, FSG takes a memoir from World Wide Web inventor Tim Berners-Lee, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Halloween with the Peanuts gang, Diwali celebrations, Black heroes, and more of today's best kids' book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-16 14:45:00 UTC ]
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Unleashed, which covers Johnson’s time as mayor of London, foreign secretary and prime minister, was the bestselling book of the weekBoris Johnson’s memoir, Unleashed, sold 42,528 copies in its opening week after being published on 10 October, making it the bestselling book of last week.This... Continue reading at The Guardian
[ The Guardian | 2024-10-15 14:27:52 UTC ]
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January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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Whether you're looking to read a fantasy, a murder mystery, romance, or something else, there's a YA book deal for you this week! Continue reading at Book Riot
[ Book Riot | 2024-10-15 13:30:00 UTC ]
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