Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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It seems that The New Yorker Festival may be picket-free this year. The magazine's union and management at Conde Nast reached a new tentative three-year agreement, the company's human resources department told staffers Monday. (THR) Continue reading at AdWeek
[ AdWeek | 2024-10-15 11:54:00 UTC ]
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'Skin Contact' is the first acquisition in what will be "a close partnership" between Sceptre and Arthur's imprint, made just before the start of the 2024 Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Bloomsbury US is launching an in-house sales team for North America, selling all trade titles, including those published by its academic division, direct to national accounts. The team is headed by Sarah Rucker, who comes to the house from HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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WaterBrook signs pastor Charles Metcalf's book on overcoming self-doubt and stepping into God’s plan with confidence, Kregel lands a new book by Christy Award-winning novelist Katie Powner, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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A modern gothic fantasy, a hopepunk space opera, a ghostalker, and more of today's best science fiction and fantasy book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-14 14:00:00 UTC ]
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October Prime Day may have come and gone, but you can still save on Lego sets at the moment. While you may think it's early to think about holiday shopping, these kits make amazing presents — for the young and full-grown adults alike. At Engadget, we're most interested in specific sets from... Continue reading at Engadget
[ Engadget | 2024-10-11 14:13:50 UTC ]
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Publishers are finding classic tarot card and playful oracle decks more popular than ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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In these final hours of Amazon's October Prime Day sale, we're down to just two Kindle models on sale (or, really available at all) on Amazon's site. Why are there just two active listing for Kindles right now? It's almost certainly because Amazon is going to announce new models soon. We have no... Continue reading at Engadget
[ Engadget | 2024-10-09 22:01:36 UTC ]
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Chinese mythology, how to write a story, a guide to good citizenship, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-09 16:02:00 UTC ]
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October Prime Day presents a good opportunity for Prime members to snag holiday gifts early, and that’s perhaps most relevant for those eyeing Amazon’s own devices. Gadgets like Echo speakers, Fire TV sticks and Kindles are almost guaranteed to be on sale during members-only sale events like... Continue reading at Engadget
[ Engadget | 2024-10-09 12:22:50 UTC ]
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Tired of carrying around physical books? Our favorite Kindles are on sale during Prime Day Big Deals, which ends tonight. Continue reading at Wired
[ Wired | 2024-10-09 10:52:49 UTC ]
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Sales of print books were up 0.1% for the first nine months of 2024 at outlets that report to Circana BookScan, with titles by Colleen Hoover, Sarah J. Maas, and Rebecca Yarros dominating the top 10 list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-09 04:00:00 UTC ]
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Amazon’s second Prime Day of the year is here and a few of the deals extend to Kindle ereaders. Unfortunately, the standard Kindle is currently out of stock, as are a few other models. That could be a hint that a new Kindle device is on the horizon, but we don't know anything for certain yet on... Continue reading at Engadget
[ Engadget | 2024-10-09 00:25:26 UTC ]
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October Prime Day is here, and we're seeing great deals on tech devices — but we also wanted to point out a few choice Lego deals we've had our eye on as well. You could use this as an opportunity to kickstart the holiday shopping season — even if you haven't even thought about the holidays yet,... Continue reading at Engadget
[ Engadget | 2024-10-08 23:27:33 UTC ]
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A new Kindle is no doubt on the horizon — the latest model, the Kindle Scribe, came out nearly two years ago. And now that other ereader companies, like Kobo and Boox, have color models, Amazon will no doubt want to catch up. That said, an ereader is, at its heart, a method for reading words on... Continue reading at Engadget
[ Engadget | 2024-10-08 13:33:23 UTC ]
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Didn’t we already have a Prime Day? Yes, but that was Amazon’s July Prime Day — this one is in October. While it typically doesn’t offer the same breadth of deals (or deep discounts) as the OG day, if you’ve been keeping your eye on a certain pair of AirPods, Kindle tablet or, randomly this... Continue reading at Engadget
[ Engadget | 2024-10-08 11:16:30 UTC ]
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Tired of carrying around physical books? Our favorite Kindles are on sale during Prime Day Big Deals. Continue reading at Wired
[ Wired | 2024-10-08 08:51:50 UTC ]
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Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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LeasesTD Bank expands with SL GreenAddress: 125 Park Ave., ManhattanLandlord: SL GreenTenant: TD BankLease size: 130,057 square feetLease length: 10 yearsAsset type: OfficeBrokers: CBRE's Robert Alexander, Ryan Alexander, Matthew Saker and Nicole Marshall represented the tenant. Newmark's Brian... Continue reading at Crains New York
[ Crains New York | 2024-10-07 17:24:22 UTC ]
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With October Prime Day just a few days away, we're starting to see more and more early deals pop up each day. While it might be too early for your liking to think about holiday shopping, you might want to after you check out the latest Prime Day Lego deals. A number of Lego sets from the Super... Continue reading at Engadget
[ Engadget | 2024-10-06 14:23:10 UTC ]
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