Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Council, Adams reach $5B deal on City of Yes housing plan

The City Council advanced but weakened Mayor Eric Adams’ City of Yes housing plan in a last-minute deal ratified on Thursday in two committee votes. As part of the agreement, the administration committed to spending $5 billion on affordable housing programs and infrastructure improvements.Many... Continue reading at Crains New York

[ Crains New York | 2024-11-21 19:06:35 UTC ]
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Book Riot’s YA Book Deals of the Day for November 19, 2024

Queering an Austen classic, a little monster-slaying habit, a twisty sapphic horror-romance, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-11-19 13:45:00 UTC ]
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Religion Book Deals: November 20, 2024

Lisa Fields looks at fallen heroes for Multnomah, and WaterBook takes a nine book series from John Mark Comer and the team at Practicing the Way. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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Agents, Authors Question HarperCollins AI Deal

HarperCollins has become the first Big Five publisher to strike an AI licensing deal, which authors and agents appear to be approaching with caution, skepticism, and a measure of hope. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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Book Deals: Week of November 18, 2024

Red Tower takes prolific romance writer Devney Perry’s spicy new romantasy, S&S lands a memoir by major Broadway producer Jeffrey Seller, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Book Riot’s Deals of the Day for November 14, 2024

Death on a doomed ship, historical fiction from the Hundred Years' War, our relationship with the natural world, and more of today's best book deals Continue reading at Book Riot

[ Book Riot | 2024-11-14 16:56:44 UTC ]
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The best Lego Black Friday deals include up to 40 percent off Star Wars, Super Mario sets

We’re big Lego fans here at Engadget, so it’s not difficult for us to understand why the building block sets are some of the first items to sell out during the holiday shopping season. Kids and adults alike seek out Lego sets all year round, and they make particularly good gifts. Whether you... Continue reading at Engadget

[ Engadget | 2024-11-14 15:00:13 UTC ]
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Profits, Sales Up at WH Smith in Fiscal 2024

North America, especially U.S. airport stores, is becoming a major growth engine for the U.K.-based bookstore chain. Sales in North America rose 9% in fiscal 2024, to £401 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-14 05:00:00 UTC ]
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U.K. Author Cynthia Murphy Lands Three-Book Deal with Delacorte

Following a successful slate of U.K. releases and U.S imports, author Cynthia Murphy will pen new YA thrillers under a three-book deal with Delacorte Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-14 05:00:00 UTC ]
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The Best Children’s Book Deals of the Day for November 13, 2024

Black queer girl superpowers, a classic middle grade mystery, a magical library, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-11-13 15:45:00 UTC ]
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The Best YA Book Deals of the Day for November 12, 2024

Cursed boys, illegal love potions, a teenage Ida B. Wells, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-11-12 16:12:00 UTC ]
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Black Friday 2024: The best early deals we could find from Amazon, Best Buy, Apple, Samsung and more

With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget

[ Engadget | 2024-11-08 17:19:44 UTC ]
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Digital Sales Drive Gains at HarperCollins

Led by digital audiobooks, sales at HarperCollins rose 4% in the quarter ended September 30 over the comparable period a year ago, and profits jumped 25%. 'Hillbilly Elegy' by J.D. Vance sold 1.5 million copies in the quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Book Deals: Week of November 11, 2024

Urano will publish two English-language books by bestselling Venezuelan author Nacarid Portal, Little, Brown takes a heartbreaking book that weaves a paleoclimatologist’s personal loss with climate change, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Sales surge for dystopian books after Trump election victory

The Handmaid’s Tale has risen more than 400 places on bestseller charts since Wednesday with a similar rush for copies of On Tyranny by Timothy SnyderBooks about democracy, dystopia, tyranny, feminism and far-right politics rapidly climbed bestseller charts in the wake of Donald Trump winning... Continue reading at The Guardian

[ The Guardian | 2024-11-07 15:33:10 UTC ]
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Black Friday 2024: The best early deals we could find from Amazon, Best Buy and more

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget

[ Engadget | 2024-11-06 16:13:12 UTC ]
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The Best Children’s Book Deals of the Day for November 6, 2024

Projects for young scientists, magical libraries, a celebration of fry bread, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-11-06 15:53:00 UTC ]
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The Best YA Book Deals of the Day for November 5, 2024

A deadly road trip, a trans Pride and Prejudice retelling, K-pop competition horror, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-11-05 15:16:00 UTC ]
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Religion Book Deals: Nov. 6, 2024

Paraclete Press takes a new book by Jeff Crosby, a Jewish anthropologist looks at how Charismatic prayer changes the evangelical brain, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-05 05:00:00 UTC ]
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