Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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A drop in print revenue in John Wiley's publishing group was offset by increases in the company's other to operating divisions, leading to a 2% sales rise in the quarter ended July 31, 2017, over the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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A 1.5% increase in trade sales wasn't enough to offset declines overall industry sales in 2016. which saw a 5.1% fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Best Deals of the Week, October 3rd - October 7th - Deal AlertCheck out this roundup of the best deals on gadgets, gear and other cool stuff we have found this week, the week of October 3rd. All items are highly rated, and dramatically discounted.Prime Members Now Get Unlimited Reading On Any... Continue reading at PC World
[ PC World | 2016-10-08 00:00:00 UTC ]
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#unlimited music
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Holiday sales for the nine-week period ended December 28 fell 6.6% at Barnes & Noble’s retail segment and tumbled 60.5% in its Nook division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Bookseller and newsstand provider Barnes and Noble had a strong first quarter with its digital content, sales in that channel quadrupled. Though digital sales have had some tenacious growth, sales at retail decreased by more than $25.7 million or 3 percent. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-31 00:00:00 UTC ]
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 15:36 Scottish publishers have been encouraged to adopt a more global outlook as the UK economic climate continues to suffer, with figures presented by Book Marketing Limited highlighting the growing value of export sales.... Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Written By: Gayle Feldman Kindle sales of a book could be as much as 80% of its physical sales, Amazon's head of Kindle content told Digital Book World. Russ Grandinetti's speech, 'To Help Publishers Optimize E-book Sales', coincided with the launch of Kindle Singles on Amazon's Kindle store.... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times
[ The New York Times | 2024-05-22 21:41:26 UTC ]
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Missing griffin cubs, Native pride at a powwow, the first people to summit Mount Everest, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-22 15:00:20 UTC ]
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Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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A book club for revenge, finding love through magic (and war), a modern Bartleby, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-20 15:00:00 UTC ]
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Sales at bookstores were down slightly in 2023 and fell again in the first quarter of 2024, according to data from the U.S. Census Bureau. But is the decline due to a drop in sales, or a change in how sales—particularly sales from college stores—are reported? Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget
[ Engadget | 2024-05-17 16:39:00 UTC ]
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Dey Street lands Jason Fagone’s AI love story, Vintage takes Amy Vincent’s Jane Austen collab, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget
[ Engadget | 2024-05-16 22:41:33 UTC ]
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