Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
McLean, Va. – USA TODAY celebrates the 20th anniversary of the USA TODAY Best-Selling Books list, crowning not one, but three No.1 books for three different eras that reflect the changes in publishing over the past two decades. Given ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
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In what is being called "an unprecedented show of solidarity," hundreds of Europe's leading publishers have joined forces to call on European Commission Vice President Joaquín Almunia to reject outright the draft measures offered by Google to end their abusive practices. Continue reading at Media Week
[ Media Week | 2013-06-26 00:00:00 UTC ]
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Gannett, best known as the newspaper publisher behind USA Today, is making a big bet on TV: It is paying $1.5 billion, and taking on $715 million in debt, to acquire local station owner Belo Corp. If the deal gets regulatory approval, Gannett will nearly double its portfolio of TV stations from... Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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A group of leading publishers and editors from around the world have met with the Thai Prime Minister, Yingluck Shinawatra, to discuss how a free press could be the cornerstone of a flourishing Thai democracy. Twenty-two publishers and editors eng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-05 00:00:00 UTC ]
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Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews
[ Betanews | 2012-06-22 00:00:00 UTC ]
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The folks at Gannett, the newspaper publisher best known as the people who bring you USA Today, also want to be known for online sports. Here’s another move in that direction: The company’s USA Today Sports Media Group has acquire ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-11 00:00:00 UTC ]
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The vogue for digital paywalls sweeping the news business has made it all the way to the top: Gannett, the nation’s largest newspaper publisher, is planning to switch over all of its 80 community newspapers to a paid model by the end of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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