Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Chelsea Green Publishing has announced plans to rush a climate manifesto by Roger Hallam, one of the world’s leading environmental activists, to press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
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Bestselling author Dean Koontz signed a multibook deal with Amazon Publishing's Thomas & Mercer imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-22 04:00:00 UTC ]
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404 Ink has sold its flash fiction favourite The Goldblum Variations to Penguin Books, marking the indie publisher's first international rights deal. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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Mitchell Beazley has acquired a second book from upmarket paint and paper brand Farrow & Ball. Continue reading at The Bookseller
[ The Bookseller | 2018-11-10 00:00:00 UTC ]
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Jane Lawson at Transworld has won UK and Commonwealth rights (excluding Canada) to a “soaring” début, after triumphing in a six- publisher auction with a significant six-figure bid. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Ahead of Frankfurt, Finnish publishing house Siltala has seen record-breaking sales for a book that brought in a six-figure deal at the London Book Fair in April. The post Record-Breaking Sales and More Rights Deals for Finnish Sports Biography appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
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Trapeze has acquired UK rights to Stay Sexy and Don't Get Murdered, the debut book from American comedians Karen Kilgariff and Georgia Hardstark. Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Random House has acquired '#NeverAgain: A New Generation Draws the Line' by teen siblings David and Lauren Hogg, who survived the school shooting in Parkland, Fl. The book is set for a June 5 release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
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HarperCollins acquired world rights to six novels by Daniel Silva, furthering his association with the publisher's Global Publishing Program. In a separate deal, the publisher bought world English rights to the sequel to Jonas Jonasson's bestseller, 'The 100-Year-Old Man Who Climbed Out of the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Under the agreement, Miller, the bestselling creator of properties like 'The Dark Knight Returns,' will produce at least two graphic novels (including his first YA graphic novel) in a deal that is among several new initiatives at DC Entertainment focused on the trade book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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I B Tauris has inked a second book deal from Labour MP Rachel Reeves, about the 100-year history of female MPs, to be published on International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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In addition to the Bologna Children’s Book Fair, BolognaFiere will now oversee a global network of book publishing events that includes the Shanghai International Children’s Book Fair and the debut of the New York Rights Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-19 00:00:00 UTC ]
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Penguin Random House has inked a worldwide publishing deal with Lightstorm Entertainment and 20th Century Fox Consumer Products for James Cameron's Avatar and its four upcoming film sequels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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HarperCollins has inked a "major" world English and foreign language publishing agreement with thriller writer Karin Slaughter. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Transworld is to publish two books by leading dermatologist Monty Lyman on the subject of skin and the phenomenon of pain. Continue reading at The Bookseller
[ The Bookseller | 2017-11-27 00:00:00 UTC ]
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AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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Colin Kaepernick, the former San Francisco 49ers quarterback who inspired a nationwide protest movement against racism, has a million-dollar book deal from Random House imprint One World, according to the New York Post's Page Six. Random House did not immediately respond to a request for comment... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-25 00:00:00 UTC ]
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Orion has acquired "a hilarious and heartwarming" début by Caroline Hulse at auction and a collection of short stories from Man Booker shortlistee Emily Fridlund. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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In a deal rumored to be in the seven-figure range, Artisan has inked a world rights publishing partnership with chef René Redzepi for three new cookbooks and a new biannual series called Dispatches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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