Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-17 00:00:00 UTC ]
News tagged with: #leading publishers #usa today #target ads

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Taunton Press Inks Deal with Stanley

The Taunton Press has reached a five-year custom publishing agreement with Stanley Black & Decker Inc. to develop a Stanley-branded publishing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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Kobo Inks Deals with Nickelodeon, Blue Apple Books

In separate announcements, Nickelodeon Publishing and Blue Apple Books reached agreements to make their children’s titles available for sale through ebook retailer Kobo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Kobo Inks Digital Deal for 'A Suitable Boy'

Kobo will publish the first English-language digital edition of Vikram Seth’s 600,000 word novel "A Suitable Boy" in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Image Expo 2014: Brubaker, Willingham Ink Deals

Last week, Image Comics presented Image Expo 2014, an innovative single-publisher media event, held at the Yerba Buena Center for the Arts in downtown San Francisco to show off its artists and forthcoming projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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Oyster, Perseus Ink Pilot E-Book Deal

Oyster, the ebook subscription service launched this year, has reached a deal with the Perseus Books Group to launch a pilot program offering 100 Perseus titles through the Oyster subscription catalog Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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Condé Nast Inks Big Deal With Amazon

Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service, which Amazon is billing as the first of its kind with a publisher, also enables customers to get immediate access to their... Continue reading at AdWeek

[ AdWeek | 2013-08-20 00:00:00 UTC ]
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Lewinsky inks $12m book deal

Monica Lewinsky, the former White House intern whose affair with then-President Bill Clinton paralysed the nation, has been shopping a memoir for several weeks, and according to the New York Post, she has apparently sold it for US$12 million (NZ$14.5 million) to an unnamed publisher. Continue reading at Stuff

[ Stuff | 2012-09-24 00:00:00 UTC ]
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Amazon Publishing inks deal with Ingram, opens ebook distribution to rivals

Amazon Publishing is continuing to broaden its distribution channels, as the New York-based imprint has formed a partnership with Ingram Content Group that will make the company's ebooks available to competitors such as Apple, Barnes & Noble and Kobo. As you may be aware, there's some uneasy... Continue reading at Engadget

[ Engadget | 2012-08-30 00:00:00 UTC ]
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Atria Inks Co-Pub Deal with U.K.’s Short Books

Simon & Schuster’s Atria imprint has teamed up with British independent publisher Short Books to start a new imprint called Marble Arch Press. The imprint—the name refers to the famous London landmark near Hyde Park—will premiere in fall 2012, releasing (in the U.S. and Canada) roughly 12... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Sales Fall in Q2 as Wiley Lowers Sales Forecast for Year

Sales fell 3% at John Wiley in the second quarter ended October 31, largely due to a 14% revenue decline in its academic and publishing learning group. Trouble in the group prompted the company to lower its revenue forecast for fiscal 2023, though its earnings predictions remained intact. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-07 05:00:00 UTC ]
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Best Prime Day tablet deals 2022: Early deals on Kindle Fire and more

Amazon sells more stuff than any other company on the planet. And one of the things that it sells the most of is tablets, specifically its own-brand Fire tablets. So when Amazon’s yearly celebration of unbound consumerism commences, you can bet there will be plenty of Prime Day deals on... Continue reading at PC World

[ PC World | 2022-06-30 13:56:04 UTC ]
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Soaring June Sales Boost 2021 First Half Bookstore Sales

Bookstore sales skyrocketed 811% in June over a year ago, and finished the first half of 2021 with a 30% increase over the first six months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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Mother of all book deals: Mike Pence signs seven-figure deal for memoirs

Ex-vice-president is first of Trump circle to snag lucrative dealSimon & Schuster to pay $3-4m for two booksMike Pence has signed a two-book deal for his memoir that is reported to be worth millions of dollars, making him one of the first of former president Donald Trump’s inner circle to... Continue reading at The Guardian

[ The Guardian | 2021-04-07 22:02:58 UTC ]
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Pottermore sales and profits rise with 'strong' Harry Potter sales

Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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Children/YA Sales Rose, Adult Sales Fell in October

Sales in the children/young adult category increased 20.9% in October over October 2018, while sales of adult books fell 3.7%, according to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Soft Fiction Sales Result in Dip in Mid-May Unit Sales

Unit sales of print books fell by less than 1% in the week ended May 13, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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Adult Sales Up, Kids' Sales Down In First Nine Months of 2017

Sales of adult trade books inched up 0.4% in the first nine months of 2017, over the same period in 2016, according to estimated released by the AAP’s StatShot program. Sales in the children’s/young adult segment fell 3.5% in the nine-month period compared to 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-08 00:00:00 UTC ]
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Go viral, score book deal. 'Cat Person' author sells her debut book in the U.K., with U.S. deal in the works

The debut book from Kristen Roupenian, whose New Yorker short story “Cat Person” went viral far beyond the scope of most short fiction when it was published earlier this month, has been sold to British publisher Jonathan Cape, the Guardian reports. Roupenian's short story collection, “You Know... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-19 00:00:00 UTC ]
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Uber whistleblower Susan Fowler now has a book deal to go along with her movie deal

Susan Fowler, whose viral account of the harassment and discrimination she faced at Uber led to the ouster of its CEO and 20 other employees, and an investigation by former U.S. Attorney General Eric Holder, is releasing a book about her experience. Fowler, who is trained as an engineer, has... Continue reading at Fast Company

[ Fast Company | 2017-11-09 00:00:00 UTC ]
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Weak Print Sales Limit Sales Gains at Wiley

A drop in print revenue in John Wiley's publishing group was offset by increases in the company's other to operating divisions, leading to a 2% sales rise in the quarter ended July 31, 2017, over the comparable period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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