Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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HarperCollins has signed six-figure deals with fantasy writer Mark Lawrence and crime author Jane Casey. HarperVoyager’s Jane Johnson signed UK and Commonwealth rights (excluding Canada) to a trilogy by Lawrence for a “substantial” six-figure sum, in a deal with Ian Drury at Sheil Land. The... Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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With the book fair just days away, a number of major sales have closed in the U.S., among them the acquisition of a debut novel, by a 25-year-old, for a rumored seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Playster, a new subscription platform offering access to books, music, games and films, has added 14,000 backlist titles from HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Celebrity chef Paula Deen--who was dropped, amid scandal, by Random House in 2013--has a new deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-02 00:00:00 UTC ]
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Draft2Digital is a self-published ebook platform offering about 40,000 titles and adding more than 3,000 titles a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Bestseller Neal Stephenson ('Cryptonomicon') has inked a new two-book, world English rights deal with HarperCollins. The first title in the deal, 'Seveneves,' is set for May 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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iVerse has signed DC Comics to a digital distribution deal via its ComicsPlus app, and has announced other significant upgrades that make it a more attractive option for digital comics consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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Amazon and Hachette Book Group USA have reached a new, multi-year agreement for ebook and print sales in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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Amazon just found a way to put further pressure on Hachette in its ongoing pricing war: strike a deal with another publisher. The online retailer has forged a new agreement with Simon & Schuster that will keep the book giant's digital and physical... Continue reading at Engadget
[ Engadget | 2014-10-21 00:00:00 UTC ]
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Simon & Schuster has partnered with Scandinavian ebook subscription service Mofibo to make its backlist titles available to readers in Denmark and Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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E-book retailer Kobo has reached an agreement with Cartoon Books, the publishing company cofounded by cartoonist Jeff Smith, to release multi-volume digital editions of Smith's Eisner Award-Winning series Bone and RASL Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Penguin Random House is deepening its commitment to bringing more of its books to movie screens through a new agreement with Universal Pictures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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E-book retailer Kobo has reached an agreement with Blake eLearning to sell the company’s interactive Reading Eggs kids’ ebooks through the Kobo Kids’ Store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Digital vendor Trajectory announced deals at the Beijing International Book Fair to distribute the ebook titles of RosettaBooks and Berrett-Koehler in the Chinese market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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In an agreement signed days before Perseus’ acquisition by Hachette, Microcosm Publishing, an alternative culture publisher and distributor, has signed a distribution deal with the Legato/Perseus distribution unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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U.S. manga publisher Viz Media and digital comics marketplace Comixology announced an agreement that will bring Viz’s manga line to the Comixology platform in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
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Bookmasters has signed an agreement with h.f.ullmann to distribute the international publisher's list of illustrated print titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Following the success of Anna Todd's After series, the wildly popular stories starring the boy band will be published at the end of the year Is fan fiction something to be feared? And where did it all begin?Simon & Schuster have inked a deal for worldwide rights to One Direction fanfic.... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Dynamite Entertainment has agreements to publish graphic novel adaptations based on the books and characters of acclaimed novelists Brandon Sanderson, Dean Koontz, Patricia Briggs, Jim Butcher and the late Ernest Tidyman, author of the Shaft novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Le French Book, which brings French bestsellers to an English language-audience, has signed audiobook agreements with Audible for a number of its titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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