Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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The inaugural Amazon Book Sale will run May 15–20 and feature deep discounts on thousands of books, including 50% off print bestsellers. The e-retailer is touting the event as "The Book Sale of Your Dreams." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
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Revenue for U.K. publishing in 2023 was £7.1 billion, about $8.9 billion at current exchange rates, the U.K.'s Publishers Association reported. Growth areas included exports, sales, and digital audiobooks, which saw double digit growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
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Springer Nature, one of three Projekt Deal publishers, cites agreements with 99-percent of Germany's higher-learning institutions. The post Springer Nature Says More than 99 Percent of German Higher Learning Joins DEAL appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-08 00:08:15 UTC ]
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Amazon’s entry-level 16GB Kindle is on sale for $80, which is a discount of 20 percent. This is the latest iteration of the standard ereader, dating back to 2022. Amazon doesn’t do too many Kindle hardware updates, so we don’t know if this sale precludes a forthcoming refresh. The sale covers... Continue reading at Engadget
[ Engadget | 2024-05-06 17:12:07 UTC ]
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Hachette lands a blockbuster new memoir by Priscilla Presley, Ballantine signs a new book from bestselling British author Eve Chase, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Mary Beth Thomas, the v-p and director of independent retail sales at HarperCollins, has left the company, PW can confirm. In addition, HarperCollins is offering a voluntary buyout program for salespeople, according to a person familiar with the matter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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The UMG artists’ music returns to the popular platform after a monthslong dispute. Artists from Universal Music Group, which include Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an... Continue reading at Fast Company
[ Fast Company | 2024-05-02 12:22:42 UTC ]
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Jedi youngling adventures, anti-racism for kids, a disinformation toolkit, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-05-01 14:39:01 UTC ]
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Kobo’s latest e-reader introduces a color E Ink screen that brings graphic novels, children’s books, and your favorite book covers to life. Continue reading at Wired
[ Wired | 2024-04-30 13:00:00 UTC ]
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Murder aboard a claustrophobic space ship, an island hidden by magic, a tale of blood and loyalty, and more of today's best science fiction and fantasy deals. Continue reading at Book Riot
[ Book Riot | 2024-04-29 13:00:00 UTC ]
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Grammy Award-winning artist Tasha Cobbs Leonard recounts how God’s strength has fueled her through triumphs and trials, 'Duck Dynasty' star Willie Robertson shares ways Christians can discuss their faith without preaching, and more new religion books publishing in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-29 04:00:00 UTC ]
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Inspiration for youth activists, a dark (and delicious) serial killer story, a fairy tale with twists and turns, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-27 10:30:00 UTC ]
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LeasesStartup moving headquarters to Refinery at DominoAddress: 300 Kent Ave., BrooklynLandlord: Two Trees Management Co.Tenant: WhopLease size: 9,554 square feetAsset type: OfficeChildren’s book publisher inks Midtown South leaseAddress: 381 Park Ave. South, ManhattanLandlord: ATCO Properties... Continue reading at Crains New York
[ Crains New York | 2024-04-26 15:25:09 UTC ]
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Putnam lands Jill Santopolo’s long anticipated sequel to The Light We Lost, Gallery signs a memoir by late fashion designer Kate Spade’s best friend, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Good performances at its English-language divisions, including a 3% gain at Hachette Book Group, helped to increase first-quarter sales at Lagardère Publishing to €576 million, a 1.1% gain over 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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Marker magic, rainforest discovery, Critter Club, a pangolin girl, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-24 14:45:32 UTC ]
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Celebrate World Book Day with this megalist of ebook deals, all for $3.99 or less! Continue reading at Book Riot
[ Book Riot | 2024-04-23 15:48:46 UTC ]
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Summit takes McSweeney’s publisher Amanda Uhle’s searing family memoir, Delacorte lands Elle Kennedy’s debut YA thriller, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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