Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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With October Prime Day just around the corner, we're starting to see more and more early deals pop up each day. While it might be too early for your liking to think about holiday shopping, you might want to after you check out the latest Prime Day Lego deals. A number of Lego sets from the Super... Continue reading at Engadget
[ Engadget | 2024-10-04 14:30:08 UTC ]
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Sold at half price, the former PM’s apologia of his career has outstripped sales of recent novels by Sally Rooney and Richard OsmanBoris Johnson’s memoir, which is published next week, is already topping the Amazon UK Books Best Sellers list, outselling recently published novels by Sally Rooney... Continue reading at The Guardian
[ The Guardian | 2024-10-04 11:00:09 UTC ]
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Bestselling author Jean Kwok sells a three-book romantasy series to Putnam, Saga Press takes two books from acclaimed Korean writer Kim Choyeop, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-04 04:00:00 UTC ]
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Physical books are heavy and given everything else a youngster has to carry around in their backpack, who needs to deal with those as well? An ereader can help to lighten the load and there's a good deal on a kid-friendly option at the minute. Just ahead of the October edition of Prime Day,... Continue reading at Engadget
[ Engadget | 2024-10-02 19:31:31 UTC ]
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Mythical beasts, horror stories from R.L. Stine, a Charlie Brown collection, and more of today's best kids' book deals. Continue reading at Book Riot
[ Book Riot | 2024-10-02 14:40:00 UTC ]
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E-Ink tablets have always been intriguing to me because I’m a longtime lover of pen and paper. I’ve had probably hundreds of notebooks over the years, serving as repositories for my story ideas, to-do lists, meeting notes and everything in between. However, I turned away from physical notebooks... Continue reading at Engadget
[ Engadget | 2024-10-02 07:01:27 UTC ]
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A Pirate Romantasy, a Mystery With a Netflix Adaptation, Dealing With Bullies, and More in Today's Best YA Book Deals Continue reading at Book Riot
[ Book Riot | 2024-10-01 17:35:00 UTC ]
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These new hardcovers and paperbacks are on sale for 50% off or more as Prime Day Early Deals. Continue reading at Book Riot
[ Book Riot | 2024-10-01 15:02:37 UTC ]
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Broadleaf Books acquires Artists for Joy podcaster Merideth Hite Estevez’s invitation to experience art as a spiritual doorway, Whitaker House signs Faith And Composition blogger Shalene Roberts’s inspirational book for moms, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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Bruce Gordon traces how the Bible took shape and traveled across continents, Shannon K. Evans offers a fascinating look at six female mystics, and April Ajoy offers a personal exploration of politics and evangelical culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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A deadly fantasy competition, an M/M hockey romance, a Latina teen spy, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-28 13:00:00 UTC ]
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American myths and monsters, goddesses in Greek myth, a bookstore stuck in the past, and more of today's best book deals Continue reading at Book Riot
[ Book Riot | 2024-09-27 15:11:57 UTC ]
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Time's chief operating officer took the stage at the Digiday Publishing Summit to share how he evaluates deals with AI companies. Continue reading at Digiday
[ Digiday | 2024-09-27 04:01:00 UTC ]
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Summit Books preempts a screwball romantic comedy debut, Viking conspires with 'CrimeReads' on a psychological thriller, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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A monstrous family business, projects for crafty kids, a middle school knight, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-25 15:43:00 UTC ]
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Ten outstanding YA books, fiction and nonfiction, are all under $3 this weekend. Fill up those ereaders! Continue reading at Book Riot
[ Book Riot | 2024-09-21 13:00:00 UTC ]
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FSG signs a debut novel by the inaugural recipient of the FSG Writer’s Fellowship, Tami Hoag re-ups at Dutton, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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Private equity group to control classified business while Mathias Döpfner and Friede Springer will run digital operationAxel Springer has struck a €13.5bn (£11.3bn) deal that will see its media assets, which include Politico, Business Insider and newspapers Bild and Die Welt, hived off into a... Continue reading at The Guardian
[ The Guardian | 2024-09-19 14:19:21 UTC ]
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According to AAP's StatShot program, industry sales were up 5.6% in the first half of 2024. Sales of adult titles rose 6.7%, but sales in the children's and young adult segment fell 2.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
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We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget
[ Engadget | 2024-09-18 16:55:13 UTC ]
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