Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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The final 2023 industry sales report from the Association of American Publishers found sales of digital audiobooks poised to surpass those of e-books, higher net prices helping to offset a drop in unit sales, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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If your kids are going back to school, you can help make sure they read more this year by grabbing them this Kindle Kids ereader that’s now on sale for $95 on Amazon, down from its $120 MSRP. While this isn’t the best price we’ve seen for this device, it is the best price drop it’s had... Continue reading at PC World
[ PC World | 2024-08-21 18:00:53 UTC ]
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The London-based Christian publisher, established in 1698, publishes about 80 titles annually, and has a backlist of more than 3,000 titles across nine imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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Broadleaf takes Warren Throckmorton's exploration of the myths supporting Christian nationalism, Brazons signs Truth's Table podcaster Christina Edmondson’s book to help leaders seek wisdom in their daily decision-making, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-20 04:00:00 UTC ]
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An Octavia Butler Graphic Novel Adaptation, a Journalist's Moving Memoir, a Funny Ghanaian Tale, and More of Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-18 10:00:00 UTC ]
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A catastrophic event on Earth, wicked fae, a goose girl, and more of the best YA book deals today! Continue reading at Book Riot
[ Book Riot | 2024-08-17 13:30:00 UTC ]
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A Foodie Rom-Com, the Best Science Fiction and Fantasy, a Bollywood Mystery, and More in Today's Best Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-17 10:00:00 UTC ]
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Avid Reader Press signs an Samuiel Hawley’s epic WWII novel, HarperOne takes science writer Corey S. Powell’s exploration of the unseen universe, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Simon & Schuster will publish Bob Woodward’s latest White House tell-all, Hachette takes women’s health advocate Tamsen Fadal’s Menopause guide, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Editors say believers turn to guides for fresh perspectives on scripture and prompts for applying its wisdom in their lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Magical Adventures with Doggies, a Classic Kids' Mystery, a Funny Middle Grade from Justin Reynolds, and More in Today's Best Children's Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-07 15:16:00 UTC ]
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Romantic Suspense by Stacey Abrams, a Sapphic Rom-Com, Love in a London Book Shop, and More in Today's Best Romance Deals Continue reading at Book Riot
[ Book Riot | 2024-08-07 14:50:00 UTC ]
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From fairy porn to romantasy via the Omegaverse, publishing is sexier than ever. The reason? A big shift in gen Z and millennial attitudes to respectability and shame ...I spent a fortnight reading nothing but smut and I don’t need to give you a reason. But since there is one, here it is:... Continue reading at The Guardian
[ The Guardian | 2024-08-06 04:00:33 UTC ]
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Zondervan signs Faith Womack’s book to help readers understand the Bible, Brazos takes Speaking with Joy podcaster Joy Marie Clarkson's look at influential Christian women, Paraclete acquires a children’s book to help children slay the spiritual dragons they face, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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InterVarsity Press has reached new agreements with Ingram Publisher Services UK and the Society for Promoting Christian Knowledge that the publisher says will increase its sales in the U.K. and Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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A demon summoner, a mission to Jupiter's moon, a secret nerd society pushing for change, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-08-03 13:30:00 UTC ]
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MCD Books lands a new novel by Pulitzer Prize-winner Adam Johnson, Berkley will publish bestselling German author Mona Kasten's Maxton Hall trilogy in English, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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We’re less than 100 days out from a very consequential election, so before we get to the fun stuff, I ... Continue reading at Book Riot
[ Book Riot | 2024-08-01 15:00:00 UTC ]
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A robot dog searches for a forever home, time travel through cooking, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-07-31 14:53:44 UTC ]
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Shannon comes to Simon & Schuster from Penguin Random House’s the Knopf Doubleday Publishing Group. She succeeds the late Gary Urda, who died suddenly on June 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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