Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Arnaud Nourry's independent publishing collective in France opens with a first-look arrangement with Jonathan Karp's Simon & Schuster. The post Arnaud Nourry’s Les Nouveaux Éditeurs in Deal With S&S appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-12 17:28:13 UTC ]
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Pete the Cat, Goosebumps, a Little Mermaid Adventure, and More in Today's Best Children's Book Deals Continue reading at Book Riot
[ Book Riot | 2024-06-12 15:45:03 UTC ]
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This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget
[ Engadget | 2024-06-11 14:28:43 UTC ]
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An elaborate water trap, three generations of empathetic witches, a space thriller, and more of today's best science fiction and fantasy book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-10 13:30:00 UTC ]
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Meddling gods and magic drama in New Orleans, a fresh spin on Jane Eyre, a Dollywood romance, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-08 11:00:00 UTC ]
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Scholastic snaps up Suzanne Collins's new entry in the bestselling Hunger Games series, Red Tower signs three by Melissa de la Cruz, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Amazon Prime Day 2024 is coming soon, and if history is any indication, it will bring a swath of discounts on everything from gadgets to clothes to household necessities. If you’re a Prime member, you’ll have access to all of the Amazon Prime Day deals, which is great in theory, but it will... Continue reading at Engadget
[ Engadget | 2024-06-06 19:28:08 UTC ]
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Costco has been pulling back from book sales for years, hurting the publishing industry. Now, the company reportedly plans to primarily limit book sales to the holiday season, from September to December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-06 04:00:00 UTC ]
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Saving the family bakery, an illustrated intro to Greek mythology, 400 pet chickens, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-05 14:45:52 UTC ]
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NavPress takes Dominique Young's exploration of the interstion of faith and pain, IVP lands Toni Huang Kim's book on redemption, Brazos Press signs Joey Cochran's history of the development of evangelicalism as a brand, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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Three of the inaugural titles from JVL Media—the publisher and packager launched earlier this year by Davis, husband Julius Tennon, and publisher Lavaille Lavette—will be published in association with HarperOne Group's Amistad imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely alliance with Kellogg's, will become the first pregnant woman to appear on... Continue reading at AdWeek
[ AdWeek | 2024-06-04 13:00:00 UTC ]
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Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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Two interlocking thrillers, demonic possession in the suburbs, a Cambodian memoir told through food, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-03 15:00:00 UTC ]
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The audiobook market in the United States is steadily growing, the Audio Publishers Association reports, with revenue increasing by 9% to $2 billion in 2023 and 38% of American adults having listened to an audiobook in the last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
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Amazon Prime Day 2024 is coming soon, now's the time to start thinking about the things you’ll want to look for once the deals arrive. Everything from gadgets to clothes to household necessities will be on sale during the shopping event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget
[ Engadget | 2024-06-02 14:27:19 UTC ]
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Hachette Book Group is reorganizing its sales group in order to "strengthen HBG's customer relationships" and "capitalize on marketplace opportunities," according to a spokesperson. The reorg eliminates a number of positions and reenvisions others, and the company has posted eight new job openings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 04:00:00 UTC ]
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Metropolitan signs two books from Palestinian rapper Tamer Nafer, Malcolm Gladwell will update 'The Tipping Point' for Little, Brown, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Amazon Prime Day 2024 is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget
[ Engadget | 2024-05-30 11:00:27 UTC ]
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In the last few months, news organizations have leapt into bed with OpenAI, hatching Faustian bargains where the cash-strapped media industry exchanges a monetary pittance for OpenAI's right to scrape and integrate their content into things like ChatGPT. Those that have signed in blood include... Continue reading at Engadget
[ Engadget | 2024-05-29 16:21:28 UTC ]
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