Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-17 00:00:00 UTC ]
News tagged with: #leading publishers #usa today #target ads

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Book Riot’s Children’s Deals of the Day for May 29, 2024

Poetry from the Young People’s Poet Laureate, the adventures of Eloise, a DIY cookbook for young chefs, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-05-29 15:16:09 UTC ]
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HarperCollins Continues Sales Revamp

As part of a makeover at the HarperCollins sales department, VP of independent sales and wholesale Kathy Faber will take on additional responsibilities in the indie channel, and Wendy Ceballos will become director of independent sales and retail marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-29 04:00:00 UTC ]
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Indigo Shareholders Approve Sale of Canada's Largest Bookstore Chain

By large majorities, Indigo shareholders approved the sale of the Canadian bookstore chain to private equity firms controlled by Canadian billionaire Gerald Schwartz, an Indigo board member and the husband of Indigo founder and CEO Heather Reisman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-28 04:00:00 UTC ]
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Barnes & Noble Education Cuts Loss on Small Sales Gain

Barnes & Noble Education has released preliminary financial results that showed company revenue rising 1.5% in the fiscal year ended April 27, 2024, and net loss falling to $63 million, from $90 million a year ago. Total sales were $1.57 billion. B&NE expects to receive final approval... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-28 04:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day for May 25, 2024

A teen living through the Kuala Lumpur race riots, a magical historical fantasy, a mission to Jupiter's moon, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-05-25 10:30:00 UTC ]
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Book Deals: Week of May 27, 2024

Grand Central signs legal thriller writer Lisa Scottoline to a four-book deal; St. Martin’s picks up Henry Gee’s take on human extinction, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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OpenAI Strikes a Deal to License News Corp Content

The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times

[ The New York Times | 2024-05-22 21:41:26 UTC ]
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OpenAI and Wall Street Journal owner News Corp sign content deal

Deal lets ChatGPT maker use all articles from Wall Street Journal, New York Post, Times and Sunday Times for AI model developmentChatGPT developer OpenAI has signed a deal to bring news content from the Wall Street Journal, the New York Post, the Times and the Sunday Times to the artificial... Continue reading at The Guardian

[ The Guardian | 2024-05-22 21:39:09 UTC ]
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Book Riot’s Children’s Deals of the Day for May 22, 2024

Missing griffin cubs, Native pride at a powwow, the first people to summit Mount Everest, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-05-22 15:00:20 UTC ]
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EDC Has Small Fiscal 2024 Profit Despite Big Sales Decline

Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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Macmillan Names Two New VPs of Sales

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[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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Book Riot’s Deals of the Day for May 20, 2024

A book club for revenge, finding love through magic (and war), a modern Bartleby, and more of today's best book deals. Continue reading at Book Riot

[ Book Riot | 2024-05-20 15:00:00 UTC ]
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The Best Science Fiction and Fantasy Deals of the Day: May 20, 2024

Out of this world deals on some of the best science fiction and fantasy–grab these excellent reads for under $3. Continue reading at Book Riot

[ Book Riot | 2024-05-20 13:30:00 UTC ]
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Are Bookstore Sales Really Down?

Sales at bookstores were down slightly in 2023 and fell again in the first quarter of 2024, according to data from the U.S. Census Bureau. But is the decline due to a drop in sales, or a change in how sales—particularly sales from college stores—are reported? Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Amazon's Kindle Scribe dips back to an all-time low, plus the rest of this week's best tech deals

Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget

[ Engadget | 2024-05-17 16:39:00 UTC ]
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Book Deals: Week of May 20, 2024

Dey Street lands Jason Fagone’s AI love story, Vintage takes Amy Vincent’s Jane Austen collab, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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OpenAI strikes deal to put Reddit posts in ChatGPT

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[ Engadget | 2024-05-16 22:41:33 UTC ]
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Amazon Is Hosting a Massive Book Sale

Ebooks, paperbacks, and hardcover editions are deeply discounted through May 20. Continue reading at Wired

[ Wired | 2024-05-16 21:56:31 UTC ]
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Publishing Industry Sales Were Flat in the First Quarter of 2023

Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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