Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
News tagged with:
#leading publishers
#usa today
#target ads
A treacherous horse race, a Bollywood romance, a pansexual bloodmage, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-16 10:30:00 UTC ]
More news stories like this | All news stories tagged with:
#ya book
Women in media recently had a chance to browse and buy clothes owned by the trailblazing TV news anchor. Continue reading at The New York Times
[ The New York Times | 2024-03-15 09:04:32 UTC ]
More news stories like this | All news stories tagged with:
#women in media
From a sold-out rights center of more than 500 tables and across the fair, London Book Fair organizers report highlighted rights deals. The post Rights Deals Highlighted by London Book Fair’s Organizers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-15 06:30:16 UTC ]
More news stories like this | All news stories tagged with:
#london book
#london book fair
#rights center
Morrow takes Omid Scobie and Robin Benway’s ‘Royal’ debut, Chris Wallace takes election tome to Dutton, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book deals
In a March 13 statement, Bookwire officials said that, while they were unable to share terms of the new agreement, "relisting of the e-book titles" on Amazon, following their delisting earlier this week during tense negotiations, "is expected shortly." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#e-book
Unit sales of print books dipped 0.5% in February compared to February 2023, at outlets that report to Circana BookScan. Kristin Hannah's 'The Women' was the top seller in the month, followed by Laura Nowlin's 'If Only I Had Told Her' and Sarah J. Maas's 'A Court of Thorns and Roses.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print sales
#top seller
#kristin hannah
#circana bookscan
#february compared
Scholastic has acquired 100% of the economic interest in 9 Story Media Group, a Toronto-based creator, producer, and distributor of children’s content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#scholastic
Subscription leads business models—some of them 'hybrid subscription— in sales channels that Dosdoce will report on at London Book Fair. The post At London Book Fair: Mapping 192 Audio Sales Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-11 09:01:22 UTC ]
More news stories like this | All news stories tagged with:
#london book
Real climate change activists, secrets hiding behind the limelights, pick-up hoops, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-09 11:30:00 UTC ]
More news stories like this | All news stories tagged with:
#ya book
Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international markets
Pantheon takes journalist Paolo Ramos’s book on the rise of the Latino far right; Pegasus takes YA author Kristina Pérez’s adult debut, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adult debut
#book deals
After calling Amazon's Audible "very bad for authors" last year and opting not to sell his self-published books on the platform, Brandon Sanderson said this week that he has negotiated more favorable terms, potentially setting a precedent for authors going forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#self-published books
#brandon sanderson
Ramadan with Curious George, a princess academy, Snoopy saves the day, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-06 16:15:39 UTC ]
More news stories like this | All news stories tagged with:
#children's book
#curious george
#book deals
Brazos signs Karen Swallow Prior's book on balancing the practical with theology and philosophy; Revell signs a book on coping with divorce; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
A punny television bakeoff, a gothic horror novel about biracial twins separated at birth, feminism for all, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-02 11:30:00 UTC ]
More news stories like this | All news stories tagged with:
#ya book
#gothic horror
Bestselling author Jennifer Weiner signs a five book deal with William Morrow, Amistad takes a book about a true American power couple, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling author
#book deal
#william morrow
#book deals
Revenue at Hachette’s U.S. division fell 6.8% last year and was the weakest performer in Lagardère's publishing group, where total sales increased 2.2%, to €2.81 billion, and profits slipped by €1 million, to €301 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hachette book
The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-02-26 16:13:28 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
There's something for every type of reader in today's roundup of great YA book deals all under $4. Continue reading at Book Riot
[ Book Riot | 2024-02-24 11:30:00 UTC ]
More news stories like this | All news stories tagged with:
#ya book
A rollicking rhyming readaloud, a Black history picture book, a mouse at summer camp, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-21 15:42:48 UTC ]
More news stories like this | All news stories tagged with:
#children's book
#summer camp
#book deals