Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-17 00:00:00 UTC ]
News tagged with: #leading publishers #usa today #target ads

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Print Book Sales Fell 6% in January

Difficult comparisons to last January, when 'Spare' sold more than 900,000 copies, led to a 6% decline in unit sales of print books in January from a year ago. Sales improved at the end of the month with the release of 'House of Flame and Shadow' by Sarah J. Maas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Religion Book Deals: February 21, 2024

Dr. Terence Lester's book on equitable access to advanced education to IVP; the prolific Robin Jones Gunn's latest to Harvest House; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day for February 17, 2024

EMMA but make it gay, Malcolm X's youth, life after death, and more of the best YA book deals of the day. Continue reading at Book Riot

[ Book Riot | 2024-02-17 11:30:00 UTC ]
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Book Deals: Week of February 12, 2024

Viking signs The Midnight Library author Matt Haig's latest novel; Scribner signs two by National Book Award finalist Sarah Smarsh, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
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Book Riot’s Children’s Deals of the Day for February 14, 2024

A dirty cat, complicated middle school friendships, a cut-throat school election, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-02-14 14:00:00 UTC ]
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With Sarah J. Maas Sales Booming, Bloomsbury Ups Its Financial Forecast

As 'House of Flame and Shadow' hits number one in numerous markets around the world, publisher Bloomsbury predicts that total sales for the company will increase by 10% over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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The Best Sci-Fi/Fantasy Deals for February 12, 2024

Terrifying monsters, loved ones return from the beyond, fairy tale women, and more of today's best science fiction and fantasy book deals. Continue reading at Book Riot

[ Book Riot | 2024-02-12 14:11:45 UTC ]
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Book Riot’s YA Book Deals of the Day for February 10, 2024

14 excellent YA contemporary, romantic, fantastical, and nonfiction reads by Black authors all under $4 this weekend. Continue reading at Book Riot

[ Book Riot | 2024-02-10 11:30:00 UTC ]
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Indigo Sales Dropped 12% in Q3 and Profits Plunged

Just days after it revealed that it had received an offer to take the company private, Canada's Indigo Books & Music released its financial results for the crucial holiday season—and as even CEO Heather Reisman admitted, the results were “disappointing.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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Book Deals: Week of February 12, 2024

Tiny Reparations signs two by National Book Award nominee LaToya Watkins, Tia Williams reups with Grand Central, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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Profits Soar at HarperCollins as Audio Sales Boom

A 29% increase in sales of digital audio, coupled with lower costs, resulted in a 67% increase in profits at the publisher in the quarter ended December 31, 2023, over the comparable period a year ago. Total sales were up 4%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Religion Book Deals: February 7, 2024

IVP lands Natasha Smith’s book of hope and healing for the grieving Black woman; Our Daily Bread signs Bible study expert Mariel Davenport to a three-book deal; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Parable Survey Finds Sales at Christian Retailers Rose 8% in 2023

Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Publishing Industry Sales Were Flat in November

Gains in both the children's/young adult books and religion categories were enough to offset declines in the other major segments in November at the 1,225 publishers that report sales to the AAP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Book Riot’s Deals of the Day for February 5, 2024

Murder at a school reunion, a memoir on motherhood, disaster bisexuals in love, and more of today's best book deals! Continue reading at Book Riot

[ Book Riot | 2024-02-05 17:04:05 UTC ]
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Book Riot’s Deals of the Day for February 4, 2024

Black nature writing, burnt cake, how paperback books played a role in World War II, and more of today's best book deals. Continue reading at Book Riot

[ Book Riot | 2024-02-04 11:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day for February 3, 2024

A fantasy murder mystery, a teen activist visited by a ghost, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-02-03 11:30:00 UTC ]
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Book Deals: Week of February 5, 2024

Pedro Almodóvar’s debut story collection goes to HarperVia, Christina Clancy re-ups with St. Martin’s, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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Book Riot’s Children’s Deals of the Day for January 31, 2024

A Mars survival pick-a-path adventure, visual puzzles in animal pictures, baseball history, and more of today's best children's book deals! Continue reading at Book Riot

[ Book Riot | 2024-01-31 15:46:26 UTC ]
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