Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Good performances at its English-language divisions, including a 3% gain at Hachette Book Group, helped to increase first-quarter sales at Lagardère Publishing to €576 million, a 1.1% gain over 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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Marker magic, rainforest discovery, Critter Club, a pangolin girl, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-24 14:45:32 UTC ]
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Celebrate World Book Day with this megalist of ebook deals, all for $3.99 or less! Continue reading at Book Riot
[ Book Riot | 2024-04-23 15:48:46 UTC ]
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This weekend, snag excellent YA reads across a variety of genres in this megalist of deals under $5. Continue reading at Book Riot
[ Book Riot | 2024-04-20 10:30:00 UTC ]
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This year’s winner was nominated for the award an impressive eight times and praised for her encyclopedic knowledge, intelligence, curiosity, and diligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Summit takes McSweeney’s publisher Amanda Uhle’s searing family memoir, Delacorte lands Elle Kennedy’s debut YA thriller, and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The Penguin Random House district sales manager, who handles indie bookstores from Pennsylvania through North Carolina, is celebrated for her personal touch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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A guide to making friends with cats, a monster under the sink, an award-winning middle grade novel, and more of today's best kids' book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-17 14:41:00 UTC ]
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Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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The Ingram sales rep “represents a dizzying array of imprints” and is “a tireless partner in smoothing hitches in the supply chain,” according to one bookseller partner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Bethany House to publish Way Church co-founder Noah Herrin's book on manhood, IVP takes bestselling author Jim Cymbala's book of devotions, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Isgrigg, a sales rep at Hachette whose territory comprises Maryland, Virginia, the Carolinas, and Washington, D.C., has been a nominee for the award for two years running. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The sales rep at Macmillan, which distributes Entangled Publishing, deserves a good deal of credit for that press's prominence in the marketplace in a year of record-breaking growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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Greek Mythology, a Magical Novel-in-Verse, a Swoony Rom-Com, and More of Today's Best YA Book Deals. Continue reading at Book Riot
[ Book Riot | 2024-04-13 10:30:00 UTC ]
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Atria signs CNN Anchor Jake Tapper’s first nonfiction book in over a decade; Kensington takes a spicy paranormal romance series, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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The weird world of Wayside School, magical baking, a pasta disaster, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-10 15:06:59 UTC ]
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Rakuten Kobo reps said that both devices are equipped with color E Ink "Kaleido S3" displays, which offer “a subtle palette” for readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-10 04:00:00 UTC ]
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Led by books by Sarah J. Maas and Rebecca Yarros, fiction sales were up in the first quarter this year, but nonfiction declines resulted in a 1.7% drop in total unit sales of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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A teen girl on the cusp of her bruja initiation, an investigator of the unexplained, terrifying technological possibilities, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-06 10:30:00 UTC ]
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