Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-17 00:00:00 UTC ]
News tagged with: #leading publishers #usa today #target ads

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Lionsgate signs a deal with the devil (an AI startup)

Remember when the Writers Guild of America (WGA) and SAG-AFTRA went on strike for months, in great part to get protections against AI? Well, while they did get some stipulations in there, it's not stopping AI from coming to Hollywood anyways. Lionsgate, the studio behind the John Wick and Hunger... Continue reading at Engadget

[ Engadget | 2024-09-18 15:10:46 UTC ]
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Religion Book Deals: September 18, 2024

IVP takes National Book Award-nominee Mitali Perkins's book to help kids pray the Beatitudes, WaterBrook takes mother and son duo Amber and Ollie Lia's book of devotions aimed at pre-teens and teens, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-17 04:00:00 UTC ]
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The Best YA Book Deals of the Day for September 14, 2024

A YA twist on THE MIST, a Korean-inspired take on ALICE IN WONDERLAND, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-09-14 13:00:00 UTC ]
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The Best Children’s eBook Deals of the Day for September 11, 2024

A celebration of kids and their dogs, a monster-hunting girl, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-09-11 14:46:00 UTC ]
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Print Book Sales Dipped in Canada in First Six Months of 2024

Unit sales of English-language trade print books sold in Canada fell 2% in the first half of 2024 from the comparable period in 2023 at stores that report data to BookNet Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-11 04:00:00 UTC ]
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Book Riot’s YA Deals of the Day for September 7, 2024

A pair of sequels to hot YA titles, a nine-tailed fox, the truth of Lizzie Borden, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-09-07 13:00:00 UTC ]
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Book Deals: Week of September 9, 2024

FSG takes National Book Award winner Susan Choi’s new novel, Simon & Schuster lands a #1 French bestseller, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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The Best Children’s Book Deals of the Day for September 4, 2024

Get crafty, get a little frightened, and get a little hungry with these excellent book deals in picture books and middle grade books. Continue reading at Book Riot

[ Book Riot | 2024-09-04 14:00:00 UTC ]
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Amazon's Kindle is back on sale at its Prime Day price

While you can do pretty much anything on your phone or tablet, sometimes having a dedicated device is the way to go. Opting for an ereader can help reduce eye strain compared with looking at a smartphone screen for hours on end. The battery will last longer too, and you won't have notifications... Continue reading at Engadget

[ Engadget | 2024-09-03 14:56:49 UTC ]
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The best Labor Day tech sales you can still get from Apple, Amazon, Samsung and more

Although the holiday weekend has come to a close, some Labor Day sales are still available. Historically, Labor Day isn't a boon for tech deals but there are always a few decent ones that pop up, particularly in the outdoor tech space. Labor Day sales often overlap with back-to-school sales as... Continue reading at Engadget

[ Engadget | 2024-09-03 14:30:14 UTC ]
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Religion Book Deals: September 4, 2024

Broadleaf takes Reggie L. Williams exploration of German theologian and Dietrich Bonhoeffer, NavPress takes Kelly Edmiston's parent guidebook to sexuality, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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The Best YA Book Deals of the Day for August 31, 2024

ANASTASIA in space, the popular girl at school is found dead, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-08-31 13:00:00 UTC ]
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Engadget Podcast: iPhone 16 and Apple rumors with Bloomberg’s Mark Gurman

Apple is gearing up to launch the iPhone 16 on September 9th, so we've brought on Bloomberg's Mark Gurman to chat about his scoops around Apple's upcoming hardware. We should expect some notable additions, like a dedicated camera button, as well as slightly larger screens on the Pro models.... Continue reading at Engadget

[ Engadget | 2024-08-30 11:30:00 UTC ]
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Book Deals: Week of September 2, 2024

One Signal acquires ‘Science’ journalist Charles Piller’s book on the search for a cure for Alzheimer’s, former Lakers star James Worthy sells a memoir to Avid Reader Press, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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The Best Children’s Books Deals of August 28, 2024

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[ Book Riot | 2024-08-28 17:53:00 UTC ]
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The Best Romance Deals of the Day for August 28, 2024

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[ Book Riot | 2024-08-28 16:23:00 UTC ]
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Sales, Earnings Rose at Penguin Random House in the First Half of 2024

A good performance by PRH US, higher audiobook sales, and contributions from recently acquired companies led to a 13% increase in profits on an 8.5% sales gain at the world's largest trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-28 04:00:00 UTC ]
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Amazon’s Kindle just went on sale for the second time this year

If you’re an avid reader, an Amazon Kindle just makes sense. You can carry hundreds of books with you everywhere you go, and you don’t have to break your back doing it. The thing is, the Kindle doesn’t go on sale very often, which is why this rare discount is so exciting. Right now, you... Continue reading at PC World

[ PC World | 2024-08-26 16:30:38 UTC ]
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This Lego Labor Day sale discounts Star Wars and Mario sets by 25 percent

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[ Engadget | 2024-08-26 15:23:20 UTC ]
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