Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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14 excellent YA contemporary, romantic, fantastical, and nonfiction reads by Black authors all under $4 this weekend. Continue reading at Book Riot
[ Book Riot | 2024-02-10 11:30:00 UTC ]
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Tiny Reparations signs two by National Book Award nominee LaToya Watkins, Tia Williams reups with Grand Central, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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A 29% increase in sales of digital audio, coupled with lower costs, resulted in a 67% increase in profits at the publisher in the quarter ended December 31, 2023, over the comparable period a year ago. Total sales were up 4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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IVP lands Natasha Smith’s book of hope and healing for the grieving Black woman; Our Daily Bread signs Bible study expert Mariel Davenport to a three-book deal; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Gains in both the children's/young adult books and religion categories were enough to offset declines in the other major segments in November at the 1,225 publishers that report sales to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Murder at a school reunion, a memoir on motherhood, disaster bisexuals in love, and more of today's best book deals! Continue reading at Book Riot
[ Book Riot | 2024-02-05 17:04:05 UTC ]
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Black nature writing, burnt cake, how paperback books played a role in World War II, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-04 11:00:00 UTC ]
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Pedro Almodóvar’s debut story collection goes to HarperVia, Christina Clancy re-ups with St. Martin’s, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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A Mars survival pick-a-path adventure, visual puzzles in animal pictures, baseball history, and more of today's best children's book deals! Continue reading at Book Riot
[ Book Riot | 2024-01-31 15:46:26 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-01-29 17:17:13 UTC ]
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A new report from Italy shows the value of its consumer book industry rose in 2023, despite a slight drop in overall unit sales. The post Frankfurt Guest of Honor Italy: Trade Book Sales Up in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-26 19:48:56 UTC ]
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PRH buys the latest from Israeli global bestseller Yuval Noah Harari, Karen Tei Yamashita sells a book about Japanese American identity to Graywolf, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading at AdWeek
[ AdWeek | 2024-01-24 09:52:22 UTC ]
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Author–illustrator Vashti Harrison happened to be in Miami to celebrate her father's 89th birthday when—at 9:30 p.m., while sorting laundry—she received the news of her Caldecott win for 'Big.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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A UK-US deal, the Open Road-owned Bloodhound in the UK is to see Dreamscape produce at five audiobooks from its list monthly. The post UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-19 20:47:58 UTC ]
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Random House signs a book on Open AI by Ashlee Vance and a novel by Taffy Brodesser-Akner, M.L. Lee sells two novels to Simon & Schuster, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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