ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

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Craig asked to step down as Myslexia judge after signing Rowling support letter

Amanda Craig has been dropped as a competition judge by women’s writing magazine Mslexia over her signing of a letter to the Times in defence of J K Rowling. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 08:48:57 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


How Bookstore Unions Are Stepping Up

No single event has wiped out more bookselling jobs in the modern era than the Covid-19 pandemic. Few booksellers have any job protections—that is, unless they have a union. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #modern era #covid-19 pandemic #bookstore


Jennifer Howard’s ‘Clutter: An Untidy History’ takes Marie Kondo’s message a step further

Howard argues that decluttering is not just a personally liberating ritual, but also a moral imperative. Continue reading at The Washington Post

[ The Washington Post | 2020-09-10 05:43:11 UTC ]
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Chelsea Green acquires book questioning pandemic measures

Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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Sparking joy: Alan Kohler's walk on the wild side rocks ABC | The Weekly Beast

ABC’s finance reporter turns heads with Lou Reed and Patti Smith books. Plus: Jon Faine becomes accidental ad manMany television reporters and presenters have been working from home since the pandemic struck but none have nailed the home-based TV set quite like Alan Kohler. The ABC’s finance guy... Continue reading at The Guardian

[ The Guardian | 2020-08-28 00:33:53 UTC ]
More news stories like this | News stories tagged with: #weekly beast #lou reed #pandemic struck #carefully curated #rupert murdoch


TV Audiences Dip for First Night of Democrats’ Virtual Convention

Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times

[ The New York Times | 2020-08-18 23:35:17 UTC ]
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Larkum to illustrate Captain Tom’s picture book One Hundred Steps

Puffin has revealed it has chosen Adam Larkum to be the illustrator of Captain Tom’s forthcoming picture book for young readers. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 13:03:42 UTC ]
More news stories like this | News stories tagged with: #young readers #puffin #picture book


Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
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No More Playing Defense: A Progressive Christian Steps Up

Author and activist Guthrie Graves-Fitzsimmons looks to set a new agenda in his first book, 'Just Faith: Reclaiming Progressive Christianity.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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In Europe, Efforts at Pandemic Relief for Publishing; New Funds for Authors

Industry notes: The Federation of European Publishers is backing efforts to see the cultural sector included in EU Special Council meetings, while Bonnier donates to open a ‘Reading Fund’ in Germany. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FEP’s Manifesto: ‘European Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-17 17:40:53 UTC ]
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Lisa Lucas stepping down as executive director of the National Book Foundation

Lisa Lucas is stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. According to a press release from the NBF Lucas, who took over the ED role in 2016, …was instrumental in securing a $900,000 grant... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-15 13:10:05 UTC ]
More news stories like this | News stories tagged with: #lisa lucas #schocken books #press release #national book foundation


After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
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Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
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'Know your audience and be direct,' Black Girls Book Club founders urge M&P delegates

Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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Game Informer EIC Steps Down After 29 Years | People on the Move

[caption id="attachment_182388" align="alignright" width="150"] Andy McNamara[/caption] Last Friday was Andy McNamara's last day as editor-in-chief of Game Informer, ending a 29-year, 327-issue run at the video gaming magazine. McNamara hasn't yet revealed where he's headed next, but in an... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-07 15:19:00 UTC ]
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£1.57bn arts rescue package is 'seismic step forward', says Norbury

The Creative Industries Federation and Creative England has welcomed the government's new £1.57bn fund to help the arts as "the game changer we need". Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 11:54:21 UTC ]
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Stuart Emmrich to Step Down as Editor of Vogue.com

[caption id="attachment_175628" align="alignright" width="150"] Stuart Emmrich[/caption] Less than a year after being named editor of Vogue.com, Stuart Emmrich is stepping down from that role, Folio: has confirmed. Emmrich, the former longtime editor of The New York Times' Styles section who... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-29 16:47:32 UTC ]
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How Digital Media Can Stay One Step Ahead of the Diversity Revolution

June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Looking Ahead: Will Writers on Racial Justice Find Their Audience?

PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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