ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
News tagged with: #magazine industry

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Hill, Barnes and Ghaffari-Parker step up at Transworld

Transworld has announced promotions for three members of its publicity team: Tom Hill, Hayley Barnes and Izzie Ghaffari-Parker. Continue reading at The Bookseller

[ The Bookseller | 2021-01-10 19:37:10 UTC ]
More news stories like this | News stories tagged with: #announced promotions #publicity team

Are Book Biz Diversity Efforts Starting to Kick In?

Publishing employees who weighed in on a new 'PW' survey are hoping new initiatives will yield results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-31 05:00:00 UTC ]
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AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | News stories tagged with: #hbo max #entertainment arm #media companies #$35 million #time warner

Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen

“Romance Is Political”: The Unlikely Fundraising Effort That Raised $400,000 for the Georgia Senate Runoff Race

Courtney Milan explains how a group of romance novelists rallied behind one of their own: Stacey Abrams. Continue reading at Slate

[ Slate | 2020-12-07 19:30:17 UTC ]
More news stories like this | News stories tagged with: #fundraising effort #stacey abrams #novelists

BBC director of arts Claypole to step down

BBC director of arts Jonty Claypole is stepping down from his role and leaving the corporation in April 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 18:10:33 UTC ]
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Low infection rate shows safety measures work, Libraries Connected says

A survey of library services shows 1.4% of staff have tested positive for Covid-19 since reopening in July, suggesting safety measures have worked, according to Libraries Connected. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 11:43:42 UTC ]
More news stories like this | News stories tagged with: #libraries connected #libraries

ABC accuses Morrison government of using News Corp to attack its journalism

Government tactics criticised after the Australian newspaper briefed about a series of Coalition questions meant for the ABC before the broadcaster even received themThe ABC has accused the Morrison government of using News Corp to attack its journalism after the Australian was briefed about a... Continue reading at The Guardian

[ The Guardian | 2020-12-02 02:10:46 UTC ]
More news stories like this | News stories tagged with: #morrison government #front page #inappropriate behaviour #christian porter #news corp

Herbert steps down at Forward Arts Foundation

Forward Arts Foundation executive director Susannah Herbert has announced she is stepping down after eight years in the role. Continue reading at The Bookseller

[ The Bookseller | 2020-11-25 04:48:33 UTC ]
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BA boss Halls named FutureBook Person of the Year following bold pandemic steps

When Meryl Halls took over as managing director of the Booksellers Association in April 2018, she wondered what would define her time at the top of the trade body. “My predecessor Tim Godfray’s signature thing was keeping VAT off books, and he was very proud of that. I’ve had a bloody global... Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 21:12:32 UTC ]
More news stories like this | News stories tagged with: #meryl halls #trade body #booksellers association

Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen

Fastest-Growing Companies 2020: #18 Audience Synergy LLC

Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
More news stories like this | News stories tagged with: #advertising tools #digital publishing

Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #major shift #linear tv #nielsen

Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

ABC Outdraws NBC in Thursday’s Dueling Presidential Town Halls

The ratings for Thursday's controversial presidential town hall faceoff between NBC and ABC are in, and ABC's Joe Biden broadcast was the ratings winner--even though NBC News simulcast its President Trump town hall across multiple networks--according to early Nielsen data released this... Continue reading at AdWeek

[ AdWeek | 2020-10-16 19:34:41 UTC ]
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As Trump blundered, Cuomo stepped into the coronavirus spotlight

In his memoir Cuomo recounts how daunting it was — and is — to deal with the day-to-day crises of the pandemic. Continue reading at The Washington Post

[ The Washington Post | 2020-10-16 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir

In Nick Hornby’s ‘Just Like You,’ the fate of a May-September romance keeps the audience guessing

Hornby writes insightfully about the daily disappointments, both professional and personal, that haunt ordinary lives. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 08:28:06 UTC ]
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Nonprofits step up to help minority entrepreneurs navigate the pandemic

When Covid-19 began to take its toll on New York City's economy in mid-March, Harlem Community News publisher Pat Stevenson didn't know how she would survive. Stevenson's revenue is completely... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-10-08 18:41:46 UTC ]
More news stories like this | News stories tagged with: #news publisher