As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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#marketing campaign
#prime day
#shop local
India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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#foreign deals
#foreign writers
#bigger audience
The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
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#long wait
#real cost
#teen vogue
#bus shelters
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#ad platforms
#mobile advertising
Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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#christian market
#growing family
#publishing imprints
Children’s charity Save the Children took its Change The Story literacy campaign to the... Continue reading at The Bookseller
[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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The parties will be in court today, with DoJ attorneys accusing Apple of blatantly obstructing the work of the court’s External Compliance Monitor, Michael Bromwich. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-13 00:00:00 UTC ]
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#court today
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In less than a decade the American Booksellers Association’s Winter Institute (Wi) has arguably become the second-most important bookseller gathering in the U.S., after BookExpo America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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#bookexpo america
More than 6,000 publishing campaigns were launched on Kickstarter in 2013, including over 1,600 works of fiction and nearly 1,000 children’s book projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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#book projects
In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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Although she has yet to make an offer, a local author and blogger launched an Indiegogo campaign Monday to raise $15,000 by February 5 to purchase Main Street Books in St. Charles, Mo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-07 00:00:00 UTC ]
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#local author
#raise $15
Library campaigners in Herefordshire have urged the council to abandon plans to slash funding and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-16 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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#bloomberg news
Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller
[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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#reign continues
#physical sales
The suburban St. Louis bookstore ended its four-week Kickstarter campaign on Sunday, more than $2,000 above its goal. The funds raised are being used to build out a section of its new home so that the store can open for business on weekends before Christmas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
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#suburban st
#funds raised
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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#falling short
#buy ads
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BookExpo America (BEA) and the American Booksellers Association (ABA) have teamed up with the Toy... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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#google glass
The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
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#random house
#encourages children
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The Tempe bookstore gets some help from Moby (as in Moby Dick) and Frank (as in Frankenstein) for its fundraising appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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