ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: #local communities #independent stores

Other Publishing stories related to: 'ABA Brings Back #BoxedOut Marketing Campaign'


Meredith Brings Print Subscriptions Back to Traditional Home

The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this |


Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this | News stories tagged with: #direct-sold subscriptions #stark contrast #largest titles #homes gardens #specific brand #rate base #step based #cooking light #statement monday #sweet july #magnolia journal #premium magazines #packaging perspective #process—meredith corp


HarperCollins brings back all furloughed staff

HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 02:30:13 UTC ]
More news stories like this | News stories tagged with: #furloughed staff #brought back #harpercollins uk #harpercollins


Jeff Hobbs Brings You Back to School

The author follows the lives of four high school students in his latest book, 'Show Them You're Good.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
More news stories like this |


Biddulph brings back Bond's Parsley the Lion for HarperCollins

HarperCollins Children’s Books is bringing back Michael Bond’s classic The Adventures of Parsley the Lion in a new gift edition illustrated by Rob Biddulph. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 05:17:26 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #rob biddulph #harpercollins


Meredith Brings Subscriptions Back to Coastal Living, Citing “Resounding Success” on Newsstands

After what it called "resounding consumer demand and success" in Coastal Living's first year as a quarterly, newsstand-only magazine, Meredith Corp. announced Tuesday that it is once again selling subscriptions to the 22 year-old title, which it acquired through its merger with Time Inc. at the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-19 18:04:17 UTC ]
More news stories like this | News stories tagged with: #subscription sales #trim size #paper stock #consumer revenue #charging people #specific titles #specific brand #editorial direction


Audio market set to grow as research backs Audible’s captions

Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 15:59:53 UTC ]
More news stories like this | News stories tagged with: #research conducted #growing market


MPs back PA campaign calling for end to VAT on e-books and audiobooks

Nearly 40 MPs have signed a letter calling for the Chancellor to remove VAT on e-books and audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 10:27:19 UTC ]
More news stories like this | News stories tagged with: #remove vat #letter calling


Essex library campaigners prepare for action as 1,600 back petition to stop volunteer service

Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 05:47:04 UTC ]
More news stories like this | News stories tagged with: #library campaigners


Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | News stories tagged with: #75th anniversary #npd group #executive vp #previously cmo #jessica wohl #digital media


Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | News stories tagged with: #marketing team #quarto group #quarto


Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #wieden kennedy #ab inbev #social platforms #twitter today #create content #digital media


Bring Back the Golden Age of Broadcast Regulation. Especially for YouTube and Facebook.

They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate

[ Slate | 2019-06-07 01:34:58 UTC ]
More news stories like this | News stories tagged with: #bring back #golden age #public interest


Hanover Square Brings Net Force Back

The press will relaunch the bestselling series, created by Tom Clancy and Steve Pieczenik, this fall. The deal is for four print novels and four e-novellas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling series #tom clancy #print novels


Vintage brings back Schulman’s People in Trouble

Vintage has acquired rights to writer and AIDs historian Sarah Schulman’s People in Trouble, almost 30 years after it was first published, featuring a fictionalised version of Donald Trump. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired rights


‘We can’t afford it’; Daunt hits back at real living wage campaign as petition approaches 8,000

Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt #campaign calling


Google wants to bring local news back to underserved cities

Google and newspaper publishing company McClatchy announced a new partnership that will aim to develop sustainable business models for local news publications. As part of the ongoing Google News Initiative, the companies will be teaming up to create... Continue reading at Engadget

[ Engadget | 2019-03-27 00:00:00 UTC ]
More news stories like this |


An NFL-backed data firm is launching a sports-gambling marketing company

Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
More news stories like this |


Review: Olafur Eliasson brings planetary magic back down to Earth at his mesmerizing exhibition at Tanya Bonakdar Gallery

If you’re too busy to watch the full moon rise just after dusk, and can’t get away from work to see a solar eclipse, head over to Olafur Eliasson’s mesmerizing exhibition at Tanya Bonakdar Gallery in Los Angeles. Titled “The speed of your attention,” the four-gallery delight will put you in mind... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-27 00:00:00 UTC ]
More news stories like this |


Fortress Brings Bestselling Author's Book Back to Print Following Scandal

Fortress Press is reissuing ‘Jesus + Nothing = Everything’ by Tullian Tchividjian, the grandson of Billy Graham whose book was taken out of print after admitting to extra-marital affairs in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book back #fortress press #billy graham