ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: #local communities #independent stores

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WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #marketing campaigns #tough time

Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments

Fault in Our Stars author backs literature diversity campaign

We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian

[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green #diverse books #bestselling author #increase diversity #childrens books

Bringing Back the Family Dinner: PW Talks with the Pollans

Can the “family dinner” be revived? In a new cookbook, Corky, Lori, Dana, and Tracy Pollan (mother and sisters to Michael Pollan) set out to find an answer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bringing back

PA manifesto backs market inquiry

A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

HarperCollins brings E R Eddison back into print

HarperCollins has signed world rights for the literary work of Eric Rücker Eddison, often... Continue reading at The Bookseller

[ The Bookseller | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary work

Bookseller backs gender campaign

A new campaign asking publishers to stop labelling books for boys or girls has been backed by a number of leading authors, as well as bookseller Waterstones. Continue reading at BBC News

[ BBC News | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading authors #bookseller waterstones

Fox Is Bringing Metaphysics Back to the Masses With a Reboot of Cosmos

It’s an early January afternoon on the Upper West Side, just days after the Earth began heaving itself along on yet another elliptical voyage around the sun, and a polar vortex has stupefied New York with an interstellar chill. With about two hours of daylight left, sinuses are rimed with... Continue reading at AdWeek

[ AdWeek | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colbert report #bill maher #considerable amount

Newsweek to Bring Print Edition Back From the Dead

Newsweek's new owners think they can succeed at something its previous owners failed at: printing a weekly magazine in the United States. IBT Media, the obscure media company that bought Newsweek in August, said Tuesday that it intends to rev ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly magazine #ibt media

Big names back Authors for the Philippines campaign

Popular authors including George R R Martin, Neil Gaiman, Kate Atkinson and David Nicholls are... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #kate atkinson #david nicholls

BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #written word

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns