The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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The culprit-of-choice for the new report's 'downturn' in e-reading is 'screen fatigue.' And the usual confusion follows a data-challenged overview. The post Reactions to the Publishers Association’s UK 2016 Report: Clearly Unclear on Digital appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-02 00:00:00 UTC ]
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Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company
[ Fast Company | 2017-05-02 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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#bloomberg media
Adult trade sales rose 6.8% in November 2016, while sales in the children’s/young adult segment jumped 16.2%, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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The industry’s earnings hit a new high in 2016, according to the PA Publishing Yearbook 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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The publishing industry has rallied round to help the independent Big Green Bookshop after one of its owners sent out a desperate tweet appealing for customers because they were “seriously skint”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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A Northern California Chick-fil-A franchise is waiting for its cows to come home after thieves absconded with three mascot costumes from a storage shed earlier this week. The shop Tuesday posted news on Facebook of the Sunday night theft from a store in the city of Folsom. The post pleaded with... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-14 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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Four of the five large publicly held trade publishers managed to improve their operating margins in 2016 over 2015, despite generally weak revenue performances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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A one-time charge associated with the sale of Quarto's Books & Gifts Direct business resulted in an operating loss for the company in 2016, but sales and profits in its core publishing operations rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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#start publishing
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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The lack of a mega-bestseller was one factor in the 9.6% drop in revenue at Penguin Random House in 2016; earnings in the year fell 3.6% compared to 2015. Operating margins, however, improved to 16.0% in 2016, up from 15.0% in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-28 00:00:00 UTC ]
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Sales of adult trade books fell 13.1% in October 2016 compared to the same month in 2015, while sales in the children’s/young adult segment rose 1.9%, according to figures released by the AAP as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Robert B. Silvers, the co-founder of the New York Review of Books and its editor since 1963, died on the morning of March 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
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