The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]
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Nearly a year after the largest Christian retail chain in the U.S. began closing the first of its 240 outlets due to bakruptcy, other booksellers have begun to fill in the gaps left by the retailer’s absence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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Blackwell’s is to open a new 3,000 sq ft store in the new Westgate Shopping Centre in Oxford, with a "completely different" format designed to broaden its customer base. Continue reading at The Bookseller
[ The Bookseller | 2017-10-23 00:00:00 UTC ]
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An 11% increase in the number of print ISBNs issued to self-publishers last year, offset a decline in the number of digital ISBNs issued. In total, 2016 saw an 8% jump in the number of ISBNs issued to self-publishers, over 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Over the past six episodes of Working, we’ve been talking with writers and artists about how comics get made. In this episode, which you can listen to via the player above, we’re looking at how they make their way into readers’ hands. Continue reading at Slate
[ Slate | 2017-10-15 00:00:00 UTC ]
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Simon & Schuster UK made a profit before tax of £3.76m last year, coming back from a loss the year before, with c.e.o. Ian Chapman telling The Bookseller the company is looking "really strong financially". Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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Both indie booksellers and chains are filling the gap caused by the closure of over 240 Family Christian Stores earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
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Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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Fall has just begun, meaning frigid weekends and evenings will be upon us—a.k.a. the perfect time for curling up with a good ebook. If you’re a Prime Member, you can currently grab the ad-supported Wi-Fi-only Kindle Paperwhite for $90. This device is usually $120 and is the same price Amazon... Continue reading at PC World
[ PC World | 2017-10-04 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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Hutchinson/Arrow has renewed the publishing licence of P G Wodehouse for a further 10 years and will be publishing a new "Pick-Me-Up" series of his short stories aimed at the literary gift market. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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