In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand books to flowers, fruits and vegetables, as well as other art posters.During the entire day, only three paintings were sold, but what looked like any other booth turned out to be another provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.This stunt illustrates the essence of marketing: the difference between perceived value and real value. In the advertising world, we work to build perceived value and tell people why product X is worth more elevating its appearance or its basic product attributes.Today, people's brand loyalty is still somewhat high, but it's rapidly losing ground, as illustrated by Havas's study, Meaningful Brands, where two-third of consumers across markets said they don't care whether the majority of brands survive or not. We're fast moving towards a world where shouting loudest just won't cut it anymore.When did you last make a big purchase without doing a quick search online? Or posting a Facebook update: "Any good recommendations for a travel company to Vietnam?" The transparent market is making our purchase decisions more conscious and that's good news... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Hodder & Stoughton has won a seven-way auction to acquire rights to Infinity in a Reed, an account of the invention of books in the ancient world by classicist Irene Vallejo. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 12:33:34 UTC ]
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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Complex Networks bills itself as one of the most diversified digital media companies in the business, so it’s counting on diversification to protect its business. The post Complex Networks plans to diversify its way through the pandemic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-02 04:01:00 UTC ]
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Publishers of books on Buddhism are focusing on digital products, compiling reading lists, promoting online author events, and more in response to the global Covid-19 pandemic and rapid changes in the marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Ant & Dec, aka Anthony McPartlin and Declan Donnelly, are publishing a book with Sphere this September—Once Upon a Tyne: Celebrating 30 Years Together on Telly–following a 12-way auction in January. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 12:30:50 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Raven Books has won the American noir classic, Nightmare Alley, in a “hotly contested” six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 09:22:48 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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Almost all industries are now facing an unprecedentedly challenging time. Last week saw the book industry take a particular hit, as announcements to close all ‘non-essential stores’ across the UK arrived. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 16:33:16 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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In “Get Out of Your Own Way,” Dave Hollis builds on the brand his wife, Rachel Hollis, built. Continue reading at The Washington Post
[ The Washington Post | 2020-03-21 12:00:00 UTC ]
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Guengerich, a senior minister at New York City’s Unitarian Church of All Souls, sets out to create a modern template for spirituality based on gratitude in 'The Way of Gratitude: A New Spirituality for Today' (Random House, June). Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Bloomsbury Publishing has won Imogen Crimp’s debut novel, The High Notes, in a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 18:04:44 UTC ]
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John Murray has snapped up an American debut, Memphis, based on Tara Stringfellow’s "extraordinary" family history, in a five-way auction for a "strong" five-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2020-03-15 17:46:06 UTC ]
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