In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand books to flowers, fruits and vegetables, as well as other art posters.During the entire day, only three paintings were sold, but what looked like any other booth turned out to be another provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.This stunt illustrates the essence of marketing: the difference between perceived value and real value. In the advertising world, we work to build perceived value and tell people why product X is worth more elevating its appearance or its basic product attributes.Today, people's brand loyalty is still somewhat high, but it's rapidly losing ground, as illustrated by Havas's study, Meaningful Brands, where two-third of consumers across markets said they don't care whether the majority of brands survive or not. We're fast moving towards a world where shouting loudest just won't cut it anymore.When did you last make a big purchase without doing a quick search online? Or posting a Facebook update: "Any good recommendations for a travel company to Vietnam?" The transparent market is making our purchase decisions more conscious and that's good news... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Viking has scooped an “urgent clarion call” for the British farming industry by Sarah Langford in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 01:34:01 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Hachette Books Ireland has acquired former state pathologist Dr Marie Cassidy's memoir in a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 00:07:05 UTC ]
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The former U.S. poet laureate discusses the pleasures of anticipating letters from friends and shares the poetry she is turning to during the coronavirus crisis Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 09:26:58 UTC ]
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The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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Taking a look at how the indie boom happened in the age of multi-floor bookstore chains and Amazon’s 2-day shipping. Continue reading at Book Riot
[ Book Riot | 2020-04-27 10:34:51 UTC ]
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An English translation of the biography of one of Freud’s most mysterious patients gives readers an opportunity to reconsider the only essay on female homosexuality by the founder of psychoanalysis. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Weidenfeld & Nicolson has acquired Moth by debut author Melody Razak, a "dark and sweeping" story of pre-partition India, in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-26 13:47:24 UTC ]
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Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Crime writer and police psychologist Dr Emma Kavanagh is embarking on a study on what love means to a psychopath for her non-fiction debut with Trapeze. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 23:37:45 UTC ]
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The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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Hodder has acquired the rights to "a history of time" from watchmaker and historian Rebecca Struthers following a "fiercely fought", seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 00:29:45 UTC ]
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Learn about the Library Bill of Rights, with explanations and examples of how library users might apply them in their own use of their libraries and more. Continue reading at Book Riot
[ Book Riot | 2020-04-20 10:32:09 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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After three years working together as Caskie Mushens, literary agents Robert Caskie and Juliet Mushens have decided to work independently. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 11:32:34 UTC ]
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The anthology “Burn It Down!,” edited by Breanne Fahs, collects manifestos from a range of perspectives and voices. Continue reading at The New York Times
[ The New York Times | 2020-04-15 09:00:01 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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